Julie Auzoulat, Responsable réseaux sociaux - Community management

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Sodexo Live!
Head of social media
VOYAGE & TOURISME
septembre 2024 - Aujourd'hui (1 an et 9 mois)
Paris, France
Development of the social media strategy for five hospitality brands
Creation of editorial calendars tailored to each brand's positioning and audience
Production of photo and video content (in-house or in collaboration with creative agencies, including briefing, supervision, and validation)
Influencer activations, both directly and in coordination with partner agencies
Community management on all platforms, including customer care and reputation management (Tripadvisor, Google My Business)
Monitoring and analyzing performance through reportings
Build strong relationships with on-site operational teams to align digital storytelling with guest experience
Oversaw multiple marketing budgets, ensuring efficient allocation
Sephora Collection
Head of social media
MODE & COSMÉTIQUES
novembre 2023 - mars 2024 (4 mois)
Paris, France
Digital strategy: building editorial calendars for our global channels
Coordination between social and regions (US, EMEA, SEA) Social amplification of global campaigns: orchestration of campaigns, creative briefs, contact with external partners
Building global social media guidelines for regions to follow
Shooting content for social media (business trip with influencers, shooting of campaigns, products focus, on editorial shoots - editing videos for IG and TT
Setting budget for 2024 and in charge of administrative tasks Building a new monthly report to highlight our successes and challenges Community management
Vestiaire Collective
Global Social Media Manager
MODE & COSMÉTIQUES
septembre 2021 - octobre 2023 (2 ans et 1 mois)
Paris, France
Digital strategy: building editorial calendars for all our channels
Coordination between social and regions (US, EMEA, APAC)
Grew the IG community from 780K to 1.4M followers with the team
Social amplification of global and regional campaigns (sustainability, commercial, fashion, trust campaigns): orchestration of campaigns, creative briefs, set targets and objectives
Building all the creatives briefs: briefing, suggesting and selecting content, brainstorming, giving inspiration, copywriting and wording
Shooting content for social (videos and pictures): on location (eg. Fashion week, local activations,...) and on editorial shoots and editing pictures and videos
Building reports (weekly, monthly, activations and campaigns related)
Community management

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S’inscrire pour les voir

Manager Diploma - Master
EFAP
2017
Manager Diploma - Master
ETPA - Photographer certificate
ESG/UQAM Montreal
2016
ETPA - Photographer certificate

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