Description

I help companies differentiate for the future. With 10+ years in brand strategy, most recently as Strategy Director at FutureBrand (McCann Worldgroup), I’ve led projects for Qualcomm, Amazon, Kohler, Meta, and more — building positioning, purpose, and messaging frameworks that drive growth across markets. With a background in writing, I bring both strategic clarity and creative expression to every project. Let's talk about how I can help brand vision to life!

Domaines d’expertise

Langues

Anglais
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

FutureBrand (a part of McCann Worldgroup)
Strategy Director
mars 2019 - août 2025 (6 ans et 5 mois)
San Francisco, CA, USA
Led brand strategy projects, from beginning to end, including the following core capabilities: facilitating interviews and cross-functional work sessions (with stakeholders from product leads to CMOs); distilling and translating research into insights; authoring brand platforms (purpose, positioning, personality, values), brand architecture, creative briefs, and new business pitches; overseeing verbal & visual identity work and customer research; managing junior-to-mid-level team members
+ Select clients in Technology: Qualcomm, Meta, Amazon, AWS, and Cisco
+ Select clients in Other Sectors: Kohler (Energy), GAP (Consumer), Cedars-Sinai (Healthcare), US Bank (Finance), and PepsiCo (Consumer)
Infinia Group
Brand Strategy Associate
avril 2017 - février 2019 (1 an et 10 mois)
New York, NY, USA
+ Collaborated with strategists and designers to support brand evolutions (M&A strategy, market positioning, brand architecture, naming, user journey mapping, messaging.) Clients included NYCEDC, Ludwig Cancer Research, the Theatre Development Fund (TDF)
Miscellaneous
Marketer and Copywriter
avril 2015 - mars 2017 (1 an et 11 mois)
New York, NY, USA
+ Contract: Wrote blog posts, web copy and marketing emails for LittleBits, a STEM learning product. Managed paid engagement strategy for Mindful Schools back-to-school video series. Drove customer acquisition for retail startup, increasing social conversion rates by 54%
+ Full-time: Marketing Manager Created the social strategy and content for Kitchensurfing, an in-home chef service; led promotions generating 20% increase in average weekly bookings; project managed partnerships, collaborations and media