Jérémy Jouffroy

- Analytics / inbound marketing tracking for digiobs.com
- Analytics / ecommerce consultant for maison21g.com (tracking plan, tag manager planning and implementation, KPI dashboard set up)

- CTO/CPO @ https://udeal.fr/
- Founder @ warrantize a reverse logistic plateform to help companies track their product return and warranty.

Upyne is an IT service company that produce tailored made ecommerce, website and application solution for its client. As a project manager I was in charge of the following project : Lick.fr : ecommerce B2C website specialized in connected devices (UX/UI, SEO, logistic partnership, online webmarketing and communication launch campaign, Emailing Program) Byzancia.com : a B2B ecommerce plateform designed toward export business for mobile phone and electronic : From 0 to 1 million turnover in a year (project supervision, webmarketing) Soprice : a plateform to plug a client into different B2C marketplace : feeds and process setup (Catalog, Logistic process, Sales accounting process and After Sales process) Ascendeo sales team app: an internal app to help field sales team gain in productivity for its orders and return process while in visit at customers. SPIC : an EDI plateform to process orders and replenishement between Ascendeo and Orange. Getdepannage : an Ios and Android app that put in contact client and artisans. Sogoods : A price comparison engine for luxury goods targeted toward chinese international tourist. Soseven.com : a mobile accessory brand website. mymuvit.net : a mobile accessory brand website. Ascendeo.fr (on going project): complete refactoring of a B2B ecommerce plateform

- Direct Management of a team of 5 people (ecommerce, social media, corporate website, emailing program, photo shooting, SEO/SEM) - Digital Strategy Definition : website support, channel of acquisition, CRM, SEO and SEM objectives. - Digital marketing campaign budget and planning - Synchronisation of ecommerce and corporate website project : benchmark, collect of needs and specs provided to cora and agency design and IT ressources - Implementation of KPI tracking and dashboards

- Digital Strategy Definition : website support, channel of acquisition, CRM, SEO and SEM objectives. - Management of technical and marketing Project on a daily Basis. - Synchronisation of ressources (Product, Design, IT, content) to achieve the highest possible value of our projects. - Managing directly a team of copywriter and social media editor.

- Functional Definition and specification for a complete site refactoring in coordination with Design / sales team to achieving the new company strategy - Follow up of the outsourced IT project developement - Maintain a backlog for multi lingual and multi location technical teams (pivotal tracker) - SEO strategy (+350% monthly traffic on non branding keywords YoY)

- Analytics Studies and Dashboards of the website business performance - Gathering and summary of the Needs of the different Actors in order to help put in place a strategy - Features Definition for the website to achieve strategic Goals - Managing the priority of a backlog for a team of 6 engineers.

- Creation of an harmonized taxonomy for the following universe : travel, Electronics, Computing, Sport and outdoor. - guidance and support for new country managers on categories migration process. - Conducted an audit of kelkoo content management processes (content creation and SEO) and a defined a strategy to improve it.

- Synchronisation of SEO, SEM and local engineering for categories deployement - Bug reporting and QA. - Implementation of best pratices, tools and hack to improve maintenance productivity.

- Market studies for new category deployment - New category specifications

- Supporting business units managers in internal quality process audit. - Training of Sales teams to best practice

- Internship then Student Job as a sales in the computing department.