Jeesun Lee

Responsibilities

Defined global commercial strategy and 3-year retail roadmap across 200+ store network. Directed performance and profitability steering, partnering with regional leadership. Oversaw 360° retail activation across openings, pop-ups and product animations.

Key Achievements

Delivered +20% growth across top 50 stores through targeted action plans and performance steering with market leaders.

Doubled global sell-through results during end-of-sales campaign by orchestrating cross- functional execution across supply chain, client, marketing and merchandising teams. Improved network productivity by 5% through redesigning store organization models and rebalancing selling vs. non-selling staffing structures.

Oversaw 30+ strategic retail development initiatives across openings, renovations and pop-ups to support network expansion and brand activation.

Responsibilities

Led enterprise-wide client experience transformation across 70 Maisons and 10+ countries, shaping Group standards and client-centric operating models.

Partnered with Executive Committees and Maison leadership to align strategic transformation priorities and drive organizational adoption.

Established and led the Group’s Retail Optimization department, scaling innovation- enabled operational improvements through data and AI.

Built and led a team of 7, creating new capabilities in CX and retail innovation.

Key Achievements

Established LVMH’s first enterprise-wide client experience transformation program, embedding client-centric operating models and continuous improvement.

Improved NPS by +5 points across 5 key markets through best-practice sharing, community activation and creation of the annual Group Client Experience Summit.

Launched the Group’s retail optimization offering and first retail innovation pipeline, piloting AI-enabled workforce management solutions that improved staffing productivity by 10%.

Led digital acceleration of Korean market, bridging global strategy with local adaptation. Launched 12 e-retail platforms across LVMH brands, delivering +60% growth in a year. Concluded strategic agreements with leading local digital players, such as Kakao & Naver.