Description

Welcome to my profile !

You can call me Wayne.

I came to Paris in 2021 for a year as an International Business exchange student at IÉSEG School of Management.

I already graduated of the famous Master “Fashion and Luxury management” in partnership with Istituto Marangoni.

I was born too early and that affected my feet and I currently use an electric wheelchair for long distances only. How to overcome the difficulties in the face of adversity is my biggest advantage, because I’m a unique person, I know how to show my value in the fierce competition in the fashion industry. Like a model in the fashion show, I believe that I’m a unique star in fashion!

I majored in law at university in Taiwan and had three work experiences after graduation (mainly “Recruitment” and “Marketing”)

Chinese is my mother tongue, I also have good level of English and “j’apprends le français ”.

You want to get to know me better or to discuss further about a fashion or luxury marketing project, I specialize in brand strategy, social media analytics, and marketing strategies within the fashion industry, and I also focus on storytelling for fashion or luxury brand, If you have any related projects requiring professional assistance, feel free to contact me for collaboration.

Fashion Author,

WU I

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Capacité professionnelle limitée
Chinois
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

meer
Online Platform Fashion Author
MODE & COSMÉTIQUES
juillet 2025 - Aujourd'hui (11 mois)
92600 Asnières-sur-Seine, France
I mainly focuses on writing articles about fashion and beauty theme , through in-depth understanding and introduction of various fashion and luxury brands, enables readers who love fashion and Beauty to grasp the latest fashion trends.

So far, twelve articles written by me have been published on the website. I will focus more on trend analysis in the fashion industry, especially the details and different collection, as I have a particular passion for fashion design.
Fashion Writing Brand content Luxury sector Social media
L'Oréal
Lancôme Fragrance Project Manager Assistant
MODE & COSMÉTIQUES
janvier 2024 - juin 2024 (6 mois)
Paris, France
Responsible assisting in the product development of Lancôme IDÔLE and Trésor fragrance line. Help to do different projects from different tasks. Focus on creativity part and marketing field.

Responsible for market research and analysis of different fragrance brands, price analysis, creative idea generation, as well as trend analysis on fashion and beauty across social media platforms, helping Lancôme perfume develop better marketing concepts and applications.
Marketing Fashion Social media Brand content Storytelling
Minlyang Princess
Brand consultant
IMPORT & EXPORT
septembre 2020 - décembre 2023 (3 ans et 3 mois)
Beijing, China
Responsible for the overall brand marketing plan and implementation. Expand the brand reputation to Europe and the United States and other countries markets.

Assisting in brand strategy development, product concept creation, and redefining brand DNA, to promote the brand across European and American markets and enhance brand visibility.
Marketing Brand content Strategic planning Content marketing Social media