Iolanda Echevarria Capdet

Design & implementation of the Communication strategy (on and offline). Coordination and optimization of the brand's omnichannel presence: social networks and website. Responsible for designing and executing the omnichannel experience for B2B clients. Analysis of results and KPIs to continuously improve the impact and efficiency of actions. CSR initiatives and participation in events and sponsorships.

Management of the company's European headquarters. Creativity, project management and content creation for Girard Perregaux, Ulysse Nardin and Philipp Plein elearning platforms. Content & video creation for the launch of Moncler perfumes. Metaembalatges corporate identity. New website art direction and contents. Video scripts and art direction.

Head office management, coordinating teams and operations. Creative team traffic director. Concept and project management of the digital platform for Coca-Cola's Business Development Plan "People of Value". Content and video creation. Spanish and Portugal scope. Creative direction, management and executive production of product events for Coca-Cola and Bacardi Group. Producer of corporate and brand/product videos for Bacardi Group. Creation and implementation of B2B Novartis campaigns. Includes the company's award-winning Hydraglyde launch (concept, art direction, scripts for a miniseries, executive production of the roadshow events -Spain and Portugal app developement for B2B). Art direction and contents and video creation for the Chopard e-Learning Platform. Website and app project management.