Hrishabh Singh

Led end-to-end digital strategy and performance marketing for Sony's D2C website, sony.co.in and marketplace sales. Solely responsible for all digital asset creation, including website content, A+ content, and brand visibility enhancements. Developed Amazon and Flipkart marketplace strategies, optimizing paid campaigns and organic visibility, driving revenue growth. Spearheaded traffic growth initiatives for Sony.co.in, achieving a significant increase in website sessions and user engagement. Managed cross-functional coordination between marketing, sales, and operations teams to align digital initiatives with business goals. Implemented consumer insights-driven product positioning, leveraging CRM and analytics to personalize engagement and boost sales. Enhanced customer experience by optimizing product listings, digital creatives, and category branding across e commerce platforms.

Spearheaded performance marketing strategies, optimizing campaigns across Amazon, Flipkart, and D2C, leading to a 35% improvement in conversion rates. Successfully won the Flipkart Jury Award for Best Campaign of the Year in the Wash Category (2023). Established key partnerships with marketplaces and vendors, increasing online sales by 30% and marketplace visibility by 20%. Developed monthly and annual budget strategies, reducing marketing expenses by 15% while improving ROI by 25%.

Managing additional responsibility as part of LG Junior Board for Online, D2C, and Big Data teams, working closely with HR and Culture teams to drive organizational growth and digital transformation. Led SEO, SEM, and social media campaigns, enhancing organic and paid traffic, resulting in a 40% increase in website visits.

Utilized Google Analytics, Amazon PI, and other analytical tools to track key performance metrics, ensuring data-backed marketing decisions. Controlled discount outflow, optimizing promotional effectiveness and reducing unnecessary expenditures by 10%. Managed cross-functional collaboration with MD Office, HQ, Sales, Product, Tech, Logistics, and Customer Care teams, improving product launch timelines by 10%.

Reason for For career growth and to work with an MNC

Handling performance marketing campaigns across all marketing channels like Facebook, Google, Amazon, Flipkart, Pepperfry & affiliate channels. End to End activities of D2C business @ www.sleepx.com. This involves Magento website and catalog handlin Development of GTM(go-to-market) strategy for timely & successful NPD launches.

Merchandise Management with the partners to ensure correct stock options both to maintain profitability and at the same time create a distinctive space in the minds of the consumer. Involves in new and creative growth strategies Plan, execute, and measure experiments and conversion tests with the intent of creating sales, revenue and acquiring new customers.

Managing the P&L for the brand and ensuring that Trade Spends are best utilized within budget Inventory planning and Control stock to sale ratio. Stock liquidation & demand forcasting Chatbot implementation and handover to customer care team.