À propos de Hélène
13 years of experience building new avenues for growth for brands and organizations, leveraging digital business, omnichannel marketing and user experience. Proficient in leading cross-functional and multi-cultural teams. Executive MBA at HEC Paris, Major in Luxury
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée
Turc
Notions
Accepte de travailler sur site
Paris (jusqu’à 10 km), Nice (jusqu’à 10 km)
Expériences
- Pernod RicardGlobal Digital Acceleration - Deployment LeadVINS & SPIRITUEUXseptembre 2020 - novembre 2021 (1 an et 3 mois)Paris, FranceMission: deploy an AI-enabled tool aimed at optimizing marketing investments in Pernod Ricard's subsidiaries (focus on pilot market)
- Maison HédiardHead of Marketing, Communication & DigitalCOMMERCE DE DÉTAILmars 2015 - mai 2017 (2 ans et 3 mois)Paris, FranceMission: revamp the brand strategy and grow revenues by developing eCommerce and B2B + B2C activities. Scope: 10 markets- Orchestrated the revamp of the brand platform: new brand positioning, visual identity, product portfolio, retail experience- Led the global marketing strategy: product portfolio, marketing & sales planning (B2B & B2C), go-to-market- Elaborated the integrated campaigns from strategy to activation and piloted the mesure of performance (SEO/SEA, social, display, social, influence...)- Overviewed the relational marketing strategy, liaising CRM, social media and influence activations- Developed eCommerce activities : redesigned the eCommerce website and its services with a focus on conversion and checkout optimization- Built and managed the Marketing team, managed the creative / advertising / digital agencies and supervised all aspects of the department's operations (budget, etc)
- L'Oréal ParisGlobal Digital DirectorMODE & COSMÉTIQUESseptembre 2013 - mars 2014 (6 mois)Clichy, FranceMission: ignite digital transformation with a customer-centric approach. Scope: 60 markets- Defined and orchestrated the implementation of the brand's digital strategy in close collaboration with regions and local markets- Supported product launches with digital campaigns and overviewed their local adaptation- Set KPIs an created a global dashboard to monitor digital performance- Coordinated digital projects (eCommerce, mobile services) with a more specific work on user experience (user tests, collect of insights, UX design)
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Formations
- Executive MBAHEC Paris2019Master in General Management and Business Administration - Core courses: Leadership - Strategy - Corporate Finance - Marketing - Business Environment Operations Management - Business performance management - Final "Capstone" project : "Luxury As a Service: implementing circular economy and platform business models (membership, pre-owned) for luxury brands" - Awarded Best Capstone of the Year (2019)
- Master in Institutional CommunicationsCELSA - Sorbonne Paris IV University2008
Certifications
- "Data for Managers" Executive Short CertificateHEC Paris2021
- "Luxury Management" Executive CertificateHEC Paris2019