Hannah Coffey

Led the marketing and communications strategy for Vinitech-Sifel & Exp'Hôtel, focusing on initiatives that drive exhibitor recruitment and attendee acquisition while ensuring close alignment with sales team. Managed a 1M€ marketing budget, aligning marketing activities with sales Developed and executed integrated marketing campaigns, incorporating account-based marketing (ABM), digital campaigns, and co-marketing. Supervised 20+ international agents, executing field marketing programs to expand event reach in key EMEA and LATAM regions . Developed and executed a Club Program, successfully nurturing 500 top buyer and VIP profiles. Led the implementation of Inwink (event management platform) with the digital team, improving data centralization, lead tracking, and enhancing collaboration between marketing, sales, and operations.

Coordinated marketing strategies for Exp'Hôtel, Aquibat, and Vinitech-Sifel Virtual, overseeing cross-functional collaboration, brand content creation, and media planning to drive exhibitor recruitment and attendee engagement, while aligning closely with sales for campaign success.

Designed and executed multi-channel media plans (OOH, TV, cinema, digital, press, radio) for B2B and B2C events, managing an €800K budget and optimizing media partnerships to maximize visibility, performance, and ROI.