À propos de Gwen
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Allemand
Capacité professionnelle complète
Expériences
- BitDegreeCMOEDUCATION & E-LEARNINGnovembre 2020 - Aujourd'hui (5 ans et 7 mois)- Strategy- Performance marketing- Team management (3 people)- Product market fit / test&learn approach / proving business model & scaling
- Urban Sports ClubPartnerships & B2B Marketing ManagerE-COMMERCEjuillet 2019 - octobre 2020 (1 an et 3 mois)Paris, FranceAt Urban Sports Club, I am responsible for:
- Developing marketing partnerships with brands, media partners and B2B marketing platforms
- Implementing a successful influencer & ambassador marketing strategy
- Evaluating, analysing and optimising all partnerships to scale the business in France
- Responsible for lead gen B2B marketing campaigns
- OpenClassroomsGrowth HackerEDUCATION & E-LEARNINGjanvier 2017 - juin 2019 (2 ans et 6 mois)Paris, France
- Responsible for all acquisition campaigns for the English-speaking market
- Social media, PPC, display ad campaigns as well as partnerships
- Responsible for increasing brand recognition, trust and retention from free sign ups to paid customer acquisition.
- Expertise with sales and marketing tools: Salesforce, HubSpot, Zapier, Customer.io, Amplitude, Periscope
- Developing strong relationships with the sales team to ensure constant optimisations
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Formations
- Bac+5 - Cognitive LinguisticsUniversity of Vienna2014* Sociolinguistics * Computational linguistics * Cognitive linguistics Thesis on the fascinating topic of prepositions: "Are prepositions processed differently in the brain in French and in English: the case of 'on/sur'"
- Bac+3 - Data AnalyseOpenClassrooms2019* SQL * Python * Statistiques * Probabilités