Gerald S.

In 2025, I launched Brand IQ, a brand management consulting firm built for action: helping consumer brands clarify their strategy, align their teams, and relaunch growth.

• Transformation missions: I have designed missions with proprietary frameworks delivered in just 7 days, adapted to the brand's key need: growth, innovation, communication, ai.

• Other services: training, workshops, fractional CMO

• Sectors: FMCG, Food, Beauty, Personal Care, Nutrition, Pharma, Retail

• Clients examples: from global leaders (L'Oréal, Lilly) to small companies (Xantis) and startups (Nara)

(Candia, Entremont, 21 AOP cheeses – scope: 30 countries - net sales: 2.5 €B - management of 150 people) Results: Cheese business turnaround (+50M€ EBIT), innovation generating +15M€ EBIT (10% of margin) since 2023 On top of my previous role, adding the P&L responsibility of 5 growth platforms, ie 5 agile, multifunctional and omnichannel teams, from industry to sales, aiming to create value within Sodiaal's most strategic categories (100€M net sales): cheese new usages (2 projects), nutrition, drinks, butter

• Merged two organizations (Candia & Sodiaal Cheese) resulting in strong engagement from both sides

• Installed a culture based on growth, consumer centricity and innovation

• Set up Sodiaal Group strategy for value-creation: premiumization / new markets / new channels

• Innovated to conquer new markets: new usages, new brands (Nature de Breton, Colombus…)

• Launched in new channels & geographies: organic, US / China, direct sales (boutiques and e-commerce)