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Geraldine C.GC

Geraldine C.

CRM and Marketing Automation Consultant

850 €/jour
Paris, FR
8-15 ans

Délai de réponse moyen : 1h

À propos de Geraldine

Après une dizaine d'années en agence, j'accompagne aujourd'hui directement mes clients dans leurs projets CRM et Marketing Automation. J'interviens des prémices du projet (recueil des besoins, rédaction cahier des charges, etc) à la gestion quotidienne (mise en place de campagnes, maintien de bases de données, etc.)


  • Anglais

    Bilingue ou natif

  • Français

    Bilingue ou natif

En télétravail uniquement
Travaille majoritairement à distance

Expériences

  • GCN
    Marketing Technologist
    décembre 2023 - Aujourd'hui (2 ans et 6 mois)
    La Nouvelle-Orléans, États-Unis
    • Advise clients on their marketing and sales technology stack
    • Lead CRM / Marketing Automation implementation projects, from need gathering to offboarding
    • Consult and support clients on their marketing automation and CRM strategies, CRO and KPIs optimization
    • Monitor and analyze business performances to identify area of improvement and make necessary adjustments
    • Design, implement and run marketing automation campaigns, from ideation to optimization
  • Busybiz
    Managing Director and Senior Marketing Automation & CRM Consultant
    avril 2019 - novembre 2023 (4 ans et 8 mois)
    Paris, France
    • Advise clients on their email marketing and marketing automation strategies, CRO and KPIs optimization
    • Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments
    • Managed cross-functional team, and motivated teammates to be productive and engaged in work
    • Developed and maintained relationships with customers, partners and suppliers through account development
  • Actency
    Head Of Marketing Ops Managed Services and Senior Consultant
    janvier 2017 - avril 2019 (2 ans et 3 mois)
    Paris, France
    • Supported clients in building their email marketing strategy by developing buyer persona, acquisition paths, content mapping and nurturing scenarii.
    • Collaborated with team, partners and clients to implement and execute targeted email marketing campaigns leveraging data
    • Led department growth from 3 to 9 staff members and x4 revenue
    • Co-created the Busybiz brand and vision (founded in April 2019)

Recommandations

CI
FL
Cyrille Imbernon et 1 autre personne recommandent Geraldine

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Formations

  • Master's in Political Science and Political Communication
    University Paris 1 Panthéon-Sorbonne
    Master's in Political Science and Political Communication

Compétences

Catégories