À propos de Francois
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- SwatchDirecteur artistiqueLUXEseptembre 2022 - avril 2023 (7 mois)Berne, SuisseRethinking and implementing a new internal editorial communication to reflect the luxury positioning of the brand.Art direction for the launch of several watch campaign, ranging from product video, still life visual, social media assets and billboard communication.Created an opening store campaign across the world, on print and digital support.Team leader for the remodeling of branded packaging within the E-com digital platform.
- L'OREAL LUXEDirecteur artistiqueLUXEjanvier 2019 - août 2022 (3 ans et 7 mois)Île-de-France, FranceLead creative within the in-house art studio, working on a wide range of 360 campaigns(POS still life, press, digital activation, worldwide guidelines, off and online assets, etc.) ranging from perfume launch, Christmas campaign, Chinese new year, E-commerce.Art directing a wide variety of still life photoshoot, digital assets as part of the E-commerceand social media needs as well as the newly launched website.Evolved within the team to become the lead creative of all retail marketing related assets(Art of gifting, retail design, social media activation).
- ChanelGraphistenovembre 2018 - janvier 2019 (2 mois)Île-de-France, France
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Formations
- Bachelor's degree, Graphic DesignUniversity of the Arts London2013Bachelor's degree, Graphic Design
- Bachelor of Fine ArtsEcole des beaux-arts Tours2010Bachelor's degree, Fine art / Painting