Fayrouz Boussekaoui

Increased sales by +20% through targeted clienteling and cross selling techniques. Managed a team of 4 sales associates, delivering product training on latest luxury fragrance collections. Designed and implemented seasonal marketing campaigns, boosting peak period sales. Oversaw order fulfillment, invoicing, and product catalog creation. Coordinated with suppliers and brand representatives for new product launches.

Developed and executed B2B and B2C marketing strategies to increase brand awareness. Prospected and retained new clients, achieving 10+ new business accounts in one year. Managed the company's website (content, visuals, promotions) and optimized SEO ranking. Contributed to digital campaigns (email marketing, social media, newsletters).

Managed in-store operations and online sales, increasing e commerce revenue by +30%. Implemented conversion rate optimization (CRO) techniques to improve customer experience. Trained staff on customer service excellence and sales techniques.