Eva Kezadri

• Campaign Adaptation & Execution: Translate global campaign toolkits into compelling in-store concepts for the Dutch market, working closely with our creative team and adhering to the marketing calendar.
• Guideline & Content Creation: Develop clear, inspiring, and actionable visual merchandising guidelines for national campaigns, seasonal updates, shop windows, entrance areas and other in-store spots and activations.
• Creative Visualisation: Bring your ideas to life by creating 3D sketches and photoshopped visuals to support project proposals and implementation guides.
• Campaign Aftercare: Manage the lifecycle of our campaigns by creating performance reports, re-ordering materials, and serving as the key point of communication for store leaders post-launch.
• New Store Support: Contribute to the success of our store openings by developing VM plans, managing material orders, and coordinating with all relevant stakeholders
• Cross-functional collaboration: Work closely with our Downstream Visual Merchandiser, Marketing and Design teams.

• Tracked new on-site interventions and updates.
• Proposed planogram adjustments tailored to specific stores.

• Created master planograms down to the individual SKU level.
• Developed master product assortments.
• Updated and adjusted data on the planogramming platform.
• Produced a "Golden Rules" guidelines book.
• Managed project tracking and maintained regular communication with stakeholders.

• Suvi des nouvelles interventions
• Proposition de modification de planogramme pour certains PDV

• Création des planogrammes master à la référence
• Production des assortiments produits master
• Ajustement des informations sur la plateforme de planogramme
• Réalisation d'un book Golden Rules
• Suivi de projet et échanges réguliers

Creation of a Premium Visual Merchandising Kit for In-Store & Window Campaigns

• Creative Research & Mood Boards: Conducted trend research and produced mood boards focusing on inspiration, shapes, materials, and innovation.
• In-Store Customer Journey: Designed decorative elements to enhance the in-store experience, including backlit canvases, counter displays, posters, furniture wraps, trays, POS materials, and shelf talkers.
• In-Store Scenography: Designed decorative setups for two dedicated event areas: a promotional contest corner and a children's area.
• Modular Window Displays: Developed adaptable window display elements, combining standard options (stickers) and event-driven concepts (furniture, props, stickers).
• 2D/3D Mockups: Created high-fidelity 2D and 3D visual simulations for both window displays and in-store spaces.

• Recherches créatives et production de moodboard (inspiration, formes, matériaux, innovation...)
• Proposition d’éléments décoratifs à produire pour animer le parcours client instore : toile rétroéclairée, chevalet de comptoir, affiches, habillage de meuble, plateaux, PLV, stickers, stop rayon…
• Proposition d'élements décoratifs pour animer deux espaces scénographiques in store : Corner Evenementiel (jeu concours) et Espace enfant
• Proposition d'éléments décoratifs modulables à produire pour les vitrines : Classiques : stickers et évenementielles : stickers, meubles, accessoires..
• Réalisation de simulations 2D ou 3D: Vitrines et espaces instore