Eugénie Rodrigues

Scope : Prime Video (Brand, Sports, Local Originals, US Originals), Prime Video Channels (Max, Eurosport) and Amazon Music.

- Client Lead.

- Defining the annual media strategy with a holistic approach across all campaigns and channels

- Led performance measurement and ROI analysis across multi-channel

- Coordination, planning, and implementation with all stakeholders Identify EMEA opportunities and advocate for French specificities

- Leading collaboration and negotiation with key media vendors in FR.

- Staffing plan definition. Implementing a new organization and ways of working to align with Prime Video's growing activity, culture and needs.

- Re-structuring the core planning team.

- Team management.

Managed 40+ campaigns / year

Scope 2022 : CANAL+ brand, Cinema, Series, Documentaries, Originals, Créations Décalées (French Originals), Festivals.

Scope 2018 : pay-TV services, business campaigns, and tech initiatives (myCANAL app)

Scope 2015 : Co-branding campaigns with partners (Eurosport, beIN Sports, Disney, OCS/HBO, Warner)

- CANALSAT > CANAL rebranding / Brand Architecture / CANAL+ rebranding : idents, brand positioning, tone of voice...

- Definition of the new communication strategy & advertising platform

- Defining brand and contents marketing strategy : positioning, targets, creative strategy and tactics.

- Managing campaigns development : briefs, production, performances tracking and data-driven optimization Advertising campaigns : TV - (D)OOH - Paid social - Programmatic - Radio - Cinema - Brand content - Partnerships

- Leading alignment of brand identity, key messaging, and campaign timelines across complex cross-functional teams (Editorial, Product, Distribution, Publicity, CRM, Legal, subscriptions marketing...) and external partners (Creative & media agencies, Co-branding Partners i.e. Netflix, Studios, Producers, Directors, Content Creators...), ensuring consistent execution and strong brand coherence at scale.

- Team management

Managed 30+ campaigns / year

«Biiip CANAL+ x Netflix» campaign : Gold Effie Award, Bronze Cannes Lion.

52% of 18–34-year-olds reporting improved brand perception of CANAL+,

+13% subscription intent, +44% unique visitors on myCANAL

CANAL+ «C’est quoi les codes» : Gold Effie Award.

Significant uplift in brand perception (boldness, creativity, humor, originality),

+12% new subscriber acquisition