Emmanuelle B.

- Strategy: Business model and pricing strategy

- Corporate marketing: Analysis and audit of the website and its tech platform + website redesign and optimisation

- Content marketing: SEO audit, and SEO rewriting of texts & other SEO specificities linked to the site (meta-descriptions, titles, alt text, etc.)

- Product marketing: Listing of new functionalities, roadmap definition and mockup.

- Collaboration and management of dev. resources

Optimizing customer data strategies, executing data-driven marketing journeys & campaigns, and delivering results for diverse clients (such as Carlton Cannes, Institut Florimont, JTI brands - Make It Bright, Nordic Spirit, Ploom, with, corporate, etc.) and various markets (France, Switzerland, United Kingdom, Ireland, Japan, global/worldwide strategies and campaigns that included up to 14 countries at the same time).

Chief Marketing Officer for a young startup

French market

- Brand & personas definition

- Messaging & Storytelling definition

- Marketing plan creation

- Interns management

- Website structure definition

- SEO audit

- Social media management

- Guidance and support