À propos de Emilie
Anglais
Bilingue ou natif
Français
Bilingue ou natif
Espagnol
Capacité professionnelle limitée
Japonais
Notions
Expériences
- Indépendante - Emilie AninatMarketing & Business Growth Advisorjanvier 2025 - Aujourd'hui (1 an et 5 mois)Paris, FranceI support clients through:➤ Executive & Marketing Team Mentoring & CoachingDeveloping leadership, clarity and collective performance.➤ Marketing Strategy & Organizational ConsultingFrom go-to-market to brand positioning, I build actionable strategies and scalable structures.➤ Interim / Fractional CMO or CGO RolesHands-on leadership to accelerate growth, steer teams and deliver impact fast.➤ Mission, Vision & Strategic NarrativeCrafting the core story that inspires, aligns and drives long-term decisions.➤ Transversal & Transformation Project ManagementOrchestrating complex initiatives across teams to deliver measurable, lasting change.
- PixidVP Marketing & CommunicationsEDITION DE LOGICIELSjanvier 2023 - janvier 2025 (2 ans)Courbevoie, FranceB2B SaaS digital solutions for flexible workforce management and temporary staffing (VMS & ATS)➤ Led global Marketing & Communications across brand, demand generation, product marketing, PR and employer brand.➤ Global marketing strategy supporting ARR growth and international expansion.➤ Repositioned the brand and refined value propositions➤ Optimized full-funnel demand generation engine (content, ABM, digital, events).➤ Defined the group’s mission, vision and strategic narrative to align teams and strengthen market positioning.and cross-compagny alignment➤ Managed, coached and structured an international marketing team across multiple regions.
- moka.careHead of Marketingjanvier 2022 - juin 2022 (5 mois)Paris, France➤ Assessed and reorganized the marketing team➤ Initiated performance measurement and operational KPIs to improve marketing efficiency.➤ Designed and executed HR-focused events to strengthen brand presence and client engagement.➤ Led the PR campaign supporting a major funding announcement, boosting visibility and credibility.
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Formations
- Executive coaching invididual, team & OrganisationsTransformance ProFormation de coach et team coach en coaching systémique et humaniste (individuel, collectif, d’organisation et conduite du changement), reconnue par la certification EMCC, axée sur la posture éthique, les outils concrets et le leadership.
- Master in ManagementEM Strasbourg Business School2005Master - Programme "Grandes écoles"