Description

I work with major groups (L'Oréal, Chanel, Jacquemus, Total) and startups on their strategy issues (services, digital, marketing, experience). Addressing issues such as framing major transformation programs, social media, marketing strategy, and launching new services and products in multi-business & multi-brand environments.

Passionate about luxury, fashion, entertainment, and retail, I've had the opportunity to pursue my career in the sectors in which I specialize.

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif
Espagnol
Capacité professionnelle limitée

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

ONEPOINT │ Innovative & digital strategy division
Senior Consultant in digital & marketing strategy
mai 2020 - Aujourd'hui (6 ans et 1 mois)
Paris, France
Daily management and mentoring of juniors and trainees, in a manager fast track of the team. Indigo Group
• Co-supervision of the project, co-leading of steering committees, seminars and workshops
• Co-construction of the Indigo Group's customer experience strategy, with teams from the Executive Committee, France Committee and business teams.
• Definition of a roadmap to 2028, definition of projects and capacity and budget planning
• Construction of a business plan and project profitability analysis TotalEnergies:
• Realised a predictive deliverable about the future of payments in gas stations, automobile, and fuel market.
• Benchmark and interviewed disruptive payments solutions
• Established a strategic recommendation report for the executive committee of Total Energies.
• Realisation of a luxury market analysis focusing on client service, digital offers, collaborations, and marketing strategy.
• Construction of the future CRM strategy and marketing strategic roadmap.
• Animation of strategic CRM vision workshops for digital and retail executives
• Study and deep dive of African logistics players: innovation strategy, recent acquisitions, and technological investments
• Definition of the purpose of the future innovation unit, catalog of services, and governance for the executive community
• Construction of a trajectory base and strategic innovation roadmap
• Reinvented the in-store diagnostic experience of 12 L'Oréal Luxury Division brands as a program – innovation presented at Vivatech 2023
• Daily worked with all Métiers (Retail, Research, Digital, CRM...) to design & build an in-store app that empowers beauty advisors by levering the best of Beauty Tech Startups and scales-up:
• Conception and deployment of the marketing, communication, and e-commerce strategy, creation of ads in various digital platforms, management of 100k/month
BNP PARIBAS │ BDDF Consulting
Junior Consultant (Internship)
janvier 2019 - juillet 2019 (6 mois)
• Internal consulting: analyzed and mapped the global recruitment processes of the human resources team, and established recommendations to design new and efficient processes for the CEO of BDDF and the head of HR.
• External consulting: weekly reporting for the COO of BDDF on department's cost-cutting strategy and annual budget.
• Other activities: organized a seminar, designed a new deliverable template, and improved the knowledge management processes.
FORTIA FINANCIAL SOLUTIONS │ Regtech/Fintech
Junior Sales
juin 2018 - août 2018 (2 mois)
Dublin, Ireland
• Developed sales pipeline and prepared tailored business proposals :2 advanced sales leads, and 8 meetings with major European Banks, 5 sales meetings during the French FinTech tour in London and Dublin with Fortune 500 companies.
• Refined marketing techniques to better target select audiences, generating 6 new business opportunities via LinkedIn management account.