Edouard Chapalain

Built and optimized sales operations processes to enhance efficiency and drive revenue growth. Utilized sales forecasting and performance analytics to create actionable insights for decision making. Weekly alignement with CEO and CSO. CRM project: implemented Hubspot CRM accross the sales organisation. Aligned cross-functional teams (Product, Marketing, Sales and Tech) through transparent communication to drive cohesive growth strategies. Created tools, resources, sales training and onboarding to maximize performance and improve win rates for42 field BDs and 14 Inside sales AEs

Responsible for the french market performance, forecast, and results, reporting to HQ C-levels in the U.S. Improved LTV-CAC (unit economics) metric from 0.6x to 2.5x Improved sales productivity from an average of 6 to 9 deals per months Refined and customized the go-to-market strategy for Houzz in France. Led cross-functional projects with Marketing, PR, Sales, Product, and Business operations. Established internal processes for recruitment, onboarding, training, commission structure, and leads allocations. CRM project: led the transition from Salesforce classic version to lightningversion

Founded a new department at Houzz International, overseeing the growth and development of top sales new hires across European markets. Managed and ramped 70+ sales reps across 5 different markets, creating new sales processes and implementing a coaching system for improved performance. Achieved significant results, including exceeding sales goals in the French, Spanish, and Italian markets, and generating a 62% uplift in average MRR deal size.