Diego Saez Meretta

• Developed 360° campaigns and activations for Alpine cars & F1 , including a brand platform overhaul for the electric era (A290).

• Managed and coordinated a multi-disciplinary team of 7-8 junior account managers, social media and creatives.

• Led and structured high-performing teams, delivering up to 15 major campaigns annually under tight deadlines.

• Supervised the production and delivery of the worldwide campaign "Experience a World Beyond" for Qatar Tourism. A 120M budget campaign (incl. media), 15+ languages adaptations and ensuring impact and cross media consistency.

• Navigated complex stakeholder relationships, maintaining trust and driving growth in high-stakes contexts e.g., Qatar 2022 tourism campaign.

• Account Director for the relaunch and strategic repositioning campaign for FedEx in Europe ("Feel the FedEx Effect").

• Participated in pitch competitions for different clients: Systeme U, Mgen, Anah, FedEx Europe, Orano...

Created brand identity and corporate identity for emerging fin-tech startup. Designed and led four-week Brand Sprint branding workshop covering business intelligence, brand strategy, brand platform, and brand identity. Collaborated directly with founders to establish brand identity from the ground up.

• - Initiated development of new brand from conception to launch.

Led the execution of each campaign and strategy across all marketing units for $81.1 B retailer, one of the world's top ten retailers. Supervised branding and marketing activities ranging from television ads, brand identities, and packaging to storytelling, web content, social media content, and other branded materials. Conducted over 30 national marketing campaigns with budgets of $150K-$500K.