Description

I’m a senior enterprise systems consultant with over 12 years experience specializing in digital strategy and database marketing implementations. I have worked with numerous global Fortune 500 clients, helping them transform and optimize their operational marketing activities. My detailed services include: - marketing persona definition and tracking framework development - technical (implementation) use case definition and enablement leveraging various martech platforms - marketing ecosystem assessment and recommendations (including strategic roadmaps) - campaign development and run service analytics including attribution, and lead funnel analysis.

I have extensive experience in the following industries: Financial, Travel, Healthcare, Retail.

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Capacité professionnelle complète
Italien
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

FTE Digital Solutions
Freelance Business Solutions Architect
CONSEIL & AUDIT
octobre 2024 - Aujourd'hui (1 an et 8 mois)
Paris, France
I help companies align their marketing strategies with the right technical implementations—tailored to business use cases, budgets, and timelines. Whether optimizing existing tools or integrating new ones, I focus on enabling functional capabilities that drive brand growth, strengthen customer relationships, and improve operational efficiency. My goal is to help clients maximize their tech investments and deliver measurable impact on revenue.
Marketo Measure (Bizible) Salesforce Adobe Campaign Salesforce Marketing Cloud Google Analytics Google Ads
Aircall
Marketing Systems Product Owner
janvier 2023 - janvier 2024 (1 an)
Oversaw BAU activities and development of Marketo platform for campaign management
Worked with data teams, and other platform owners within the organization to facilitate data transparency between marketing system layers
Worked with various vendors (agencies, software and lead generation partners) to drive ongoing system improvement and effectiveness of marketing efforts at scale
mychart.health
Product Manager
août 2024 - Aujourd'hui (1 an et 10 mois)
Paris, France
Web service enabling patients to manage their condition via self-tracking of health data. Our platform helps enhance patient confidence and knowledge in shared decision-making with clinical practitioners, leading to better quality of life outcomes.