Cyril Cohen

Main Mission

CATIA is the global state of the art solution for Product Design and Innovation. 1B€ revenue software brand. 2016 / 25 | Created, implemented and developed ecosystem based marketing strategy, with a focus on Architecture, Engineering and Construction, to position brand - connecting it to actual and potential users - and to synchronize corporate strategy with brand marketing.

Main Results

2018 / 25 | Created lighthouse design program with 3DEXPERIENCE platform, within 'design megatrend' program, throughout specific partnership contracts. Designers and engineers can create in CATIA, on the platform, content that is deployed into adapted marketing program. Deployed content demonstrated the value of strategic design technologies, such as generative design, biomimicry – generically AI powered design systems. Created AEC Campaigns deployed throughout adapted geographies and created full 'CATIA TV' webinar program adapted to pandemic situation in physical and in remote. / 18 | Created '3DEXPERIENCE Tribe' on the 3DEXPERIENCE platform, to foster communities of architects to develop AI generative design tools, and to innovate via challenges and hackathons contest models. Main areas of interest are AEC and Generative Design via connection to a 'design megatrend' program + event, launched in 2016, with a second edition in 2017. / 16 | Launched offer marketing programs (outbound and inbound) for CATIA Design and Engineering solutions. Contributed to re engineer marketing and communications means to actively involve communities into Brand development strategy. Planned and deployed global user events plan, executed up to over 90% across geographies, sustained communication plan and marketing budget in 2013 and 2014.

Main Mission

Define and implement 3DVIA brand value deployment strategy, in coordination with DS Industry organizations, and monitor/analyze its perception. 3DVIA is 3D technologies for communication usages.

Main Results

In charge 3D product experience software and VR experience development platform for deploying content online, and on virtual reality devices (from consumer systems to professional systems). Role in 3DVIA was to lead brand value deployment strategy, in coordination with Dassault Systèmes industry organisations (Mobility, Aerospace, Consumer Goods, High Tech, Retail). The initiative has been taken to structure a thorough process to transform existing customer content and market knowledge into targeted marketing assets by industry for communicating the value of 3DVIA inside and outside the company.

Negotiation and implementation of in-store marketing programs for Retail HQ's. Reached over 20 M€ figure budget in terms of portfolio management , financed by vendors, and programmed through store networks. Took active part in promoting digital activities.