Description

Senior Marketing Leader with strong experience across sportswear and fashion, combining strategic leadership with hands-on execution. Led marketing strategy, brand activation, media, and DTC acceleration across key European markets. Former Nike EMEA leader managing €8–15M budgets and cross-functional teams. Strong expertise in consumer sensing, brand building, campaign planning, media strategy, digital marketing.

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Bilingue ou natif
Allemand
Capacité professionnelle limitée
Japonais
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

No School Studio / Thank You Chris
Brand / Strategy Consultant
CONSEIL & AUDIT
juillet 2022 - Aujourd'hui (3 ans et 11 mois)
Paris, France
_Build brand platforms, marketing and go-to-market strategies for fashion & lifestyle brands, aligning creative integrity with commercial goals across digital touchpoints.
_Lead 360° launch activations (consumer insights, digital storytelling, creators/influencers, retail/wholesale partnerships, PR, IRL events) to drive visibility, business and share of voice.
_Advise on merchandising & product positioning to strengthen brand DNA and business strategy across markets.
_Selected clients: Nike, Jordan Brand, Maison Château Rouge, Paperboy, Balenciaga, COOL TM, Yenesai, Mawo, L:A Bruket, YARD, GOWTU, SNS, Opium Paris.
Communication 360° Fashion Stratégie de communication plateforme de marque Marketing
Nike Paris
Brand Manager, Sneaker Culture
MODE & COSMÉTIQUES
octobre 2019 - janvier 2023 (3 ans et 3 mois)
Paris, France
_Owned omnichannel brand marketing plans for FR/Benelux/Nordics with a focus on DTC (SNKRS app & nike.com), achieving +100% SNKRS App growth & 70% weekly retention.
_Acted as brand guardian and delivered local campaign concepts and activation strategies (content, social, events, pop‑ups, PR, influencer & wholesale partnerships) supporting limited-edition sneaker launches and collaborations, ensuring premium and consistent experiences.
_Managed a yearly €2M+ marketing budget and led a cross-functional team to deliver on brand initiatives, creative excellence and commercial performance.
Brand Strategy Content marketing Marketing digital Analyse des données marketing Consumer Insight
Nike EMEA
Brand Media Manager, Sportswear / Running / Women
MODE & COSMÉTIQUES
octobre 2016 - octobre 2019 (3 ans)
Amsterdam, Netherlands
_Led EMEA markets media strategy and execution for key categories, ensuring initiatives remained rooted in Nike's brand DNA while delivering regional brand and business impact.
_Managed €8–15M annual media budgets across digital and traditional channels (paid social, video, display, OOH, TV, Cinema) in key cities such as Paris, London and Berlin.
_Orchestrated agencies and internal partners to deliver impactful campaigns across digital (paid social, programmatic, video, display) & offline media channels (OOH, TV, Cinema).
Media Planning Content marketing Marketing digital Analyse des données marketing Réseaux sociaux

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Christopher Tyc

Brand / Marketing Expert

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