Christine Liu

Marketing & Growth Consulting: Advised the startup on business models, growth strategies, product positioning, and go-to-market approaches, delivering strategic recommendations aligned with client objectives.

Brand & Digital Strategy Projects: Advised on the rebranding and digital strategy engagements, including brand positioning, visual identity direction, brand messaging, and optimization of digital channels (website, content, social media, SEO) for the client.

Content & Marketing Operations Advisory: Designed content planning and creation for the client's social media platforms, and assisted in marketing frameworks and analytics methodologies for performance tracking.

Marketing Strategies & GTM: Developed and executed omnichannel marketing strategies, including product positioning and targeted campaigns, achieving a 50% increase in business growth and successfully expanding into new markets. Content Marketing: Produced data-driven digital content for social media, driving brand recognition and growing followers from 0 to 90k, significantly enhanced engagement. Marketing Automation & CRM: Set up and managed webshops and utilized CRM insights and marketing automation to track campaign performance.

Event & Campaign Marketing: Supported event-focused marketing campaigns to increase brand awareness and engagement, targeting industry leaders, entrepreneurs, and startups. Content Creation & Design: Managed social media platforms and digital promotions, creating engaging content to drive event participation and audience interaction. Marketing Operations: Facilitated marketing operations for event planning and execution, including logistics, promotional materials, and campaign coordination.