Chloé Feng

• • Brand sourcing & qualification : identified and qualified 50+ Chinese design brands ; segmented by brand scale, internationalization goals, budget and brand identity ; converted qualified brands through structured outreach into 4 activation products (Maison&Objet, China Creative Pavilion, PDW China Week, AUBE pop-up store).

• • Social media engagement & conversion : drove awareness for AUBE's flagship events and captured qualified brand leads via Xiaohongshu (RED), WeChat, Instagram and LinkedIn ; for EPICE Paris (French fashion brand entering the Chinese market), produced 150+ pieces of Xiaohongshu content aligned with brand identity, platform trends, festivals and social topics ; cold-start via Lunar New Year giveaway and KOL campaigns generated +300 followers and +80,000 impressions ; evaluated distributor candidates on store sales, tone and follower base, shortlisted 5 top-tier channel partners, contributing to €30k in quarterly sales for EPICE.

• • Event execution & PR outreach : coordinated 15+ international projects/year (Première Vision, 10-city concert tour, Germination eco-festival) ; handled on-site contingencies and adjusted online campaigns in real time to synchronize offline and online activation ; secured coverage across 100+ European media outlets to amplify brand visibility.

• • Post-event debrief & client retention : ran structured reviews with brands and media partners, collected user feedback and formalized learnings into reusable methodologies for the next cycle ; reused qualified leads as a warm pipeline, converting one-off participants into recurring clients.

• • Marketing automation campaign management (Marketo): Supported the creation and optimisation of email campaigns for lead generation and nurturing, assisted local teams with data and campaign setup between Dartagnan and Marketo.

• • Reporting and performance analysis: Produced monthly reports aggregating Marketo Engage, Adobe Analytics and Salesforce to track MRL, SRL and campaign performance across regions (APAC, MMEA, DACH…), and audited lead data to identify 3 scoring gaps, improving lead pipeline reliability for the sales team.

• • Community animation and change management: Supported the marketing community through Marketo demos and training sessions, prepared global guidelines, and deployed a SurveyMonkey survey to gather regional feedback, strengthening best-practice sharing across local teams.

• • CRM campaign management and cross-timezone collaboration: Managed Sanofi US HCP campaigns via Adobe Campaign, including A/B testing and journey automation, achieving CTR growth from 0.6% to 1.5% (+150%), tracked conversion rate, opt-out rate and deliverability and reported results to the US client across time zones (Paris/EST).

• • Digital transformation consulting (bioMérieux): Conducted digital maturity assessments for bioMérieux (10+ interviews, 70+ documents analysed) and proposed an omnichannel transformation roadmap, contributing to APAC market research and competitive analysis as part of the regional team.

• • Process optimisation and SOP documentation: Identified that reshoot emails could reuse the validated template, cutting each campaign cycle by 3 days, flagged Adobe Campaign configuration issues and documented fixes in the team SOP to industrialise best practices.