Chloé Bretnacher

For my third year of studies, I entered the SP3 Creation program at Sup de Pub Bordeaux. This third year allows you to specialize and become familiar with the creative professions and learn about the new tools of graphic creation to specialize at the end of the year as a copywriter or art director. During this training, I had the opportunity to: - Discover or improve my existing skills in these subjects and areas: Ad Creation, Brand Content, In-depth DTP, Art Direction Culture, History of Advertising, Sociology, Semiology, Drawing, Typography, Web Design, Photo Shooting, Visual Concept, Motion Design, Editing and shooting, and sound. - Participate in four competitions involving the 200 students of SP3 (divided into groups of ten), win two, and finish at the final door for a third. - To carry out a four-month internship and enrich my portfolio thanks to the numerous projects that punctuated this third year.

During this formation, I could learned to: - Analyze the practices and issues related to information and communication at the local, national and international levels, inform and communicate within organizations - Design a communication strategy with 360° communication tools - Manage relations with stakeholders - Theories and models of information and communication sciences - Analyze the contemporary world thanks to the human and social sciences - Mastering writing and oral techniques for the French language and mastering professional vocabulary in English and Spanish - Identify the audiences concerned by the messages - Understand Info-Com and Work law - Master office and design software - Publish Information online - Use digital tools, especially social networks, in a professional context - Acquire a digital culture - Get an introduction to audiovisual and digital writing thanks to the photography classes and the making of a short film.