Charlotte Jenkins

-Contributed to fragrance launch execution for Infiniment Coty Paris (ICP) and Jil Sander brands, supporting concept exploration, mock-up development, product naming, artwork validation, artist collaborations, sampling coordination, and operational alignment to ensure timely market readiness.

-Assisted in development of content calendars and created high-performing copy for newsletters, DTC, and social media channels; developed and edited creative content for ICP Instagram account.

-Managed asset tracking and control across internal Digital Asset Management (DAM) to ensure brand compliance.

-Oversaw operational processes including international shipments, product ordering, purchase orders, lab sample management, and inventory tracking to support seamless campaign and launch execution.

-Supported regional go-to-market strategy across the EMEA region, including social content and influencer strategy, event planning, and creative gifting and seeding programs to drive brand visibility and engagement across key touchpoints.

-Coordinated influencer campaigns and content activations, including always-on, trend-driven, and seasonal initiatives for skincare, makeup and fragrance portfolios. Oversaw end-to-end processes: creator outreach and briefs, brand guideline alignment, product seeding and gifting logistics, content approvals, and tracking media coverage and performance metrics.

-Drove key aspects of the 3-day Because of My Age campaign event in Paris, contributing from ideation to execution. Led agency briefings, supported press and influencer outreach, managed budget logistics, provided on-site assistance, and delivered cross-market KPI monitoring and post-campaign analysis.

-Conducted competitive benchmarking and media performance analysis to identify key industry and social trends, shaping content strategy and social-first recommendations.

-Defined content strategy and facilitated production of content projects, such as e-commerce and packshots. Created all copywriting for online channels.

-Spearheaded search and acquisition of talent for collection photoshoots; managed and coordinated logistical and creative aspects of project in collaboration with design team and served as primary photographer and stylist.

-Managed all social accounts and conducted regular competitive analysis and monitoring of social media trends.

-Served as liaison for the communication and coordination between external partners to ensure seamless collaboration and alignment of objectives.