Camille Klein

• Planned and executed the trade marketing plans for France and managed the marketing strategy with the subsidiaries and distributors

• Maintained brand identity across all marketing initiatives and communications across different countries and zones

• Managed and allocated the marketing budget

• Managed the internal design team and the agencies

• Worked closely with the digital marketing for French and International social media accounts, websites and newsletters (CRM)

• Led out the 360 campaigns through all processes

• Trained sales teams for various market launches worldwide

• Worked closely with sales teams to provide marketing tools needed (POSM, trade book, etc.) and briefs about campaigns and products

• Sales reports with relevant countries in order to establish marketing actions

• Developed the marketing strategy and plans for UAE and the Gulf region

• Brand management, DNA and corporate identity on and offline

• Developed KPI's and held team members accountable for progress

• Developed and managed the marketing department's budget

• Established and implemented short and long ranges of marketing goals and objectives

• Optimized pricing and marketing strategies in coordination with the sales, finance and production departments

• Managed all marketing relationships with suppliers of assigned countries

• Promoted the brands at trade shows and major industry-related events

• Worked closely with the digital marketing team to brief and approve all digital assets

• Managed and developed positive relationships with customers (portfolio of 45+ clients) leading to deeper understanding of their needs and long-term business strategies

• Increased deal signing margins through consultative selling and a coordinated sales strategy for Fine Dining restaurants and 5-star hotels in Dubai

• Sold the concept to potential clients and liaised with operations, marketing team and customer service

• Tracked sales goals and reported results as necessary

• Analyzed sales data and competitors, developed strategies to increase revenue and identified all new sales leads

• Understood customers' mindset and how they relate to our products