Camille Bazile

Business Development & Strategic Partnerships:

- Drive growth and engagement across a network of 700+ international companies. Develop trusted relationships with C-suite executives, enabling partnerships, cross industry collaboration, and long-term value within a global business community.

- Support a dynamic business community with +200 networking events organized annually, fostering connections and

opportunities

Consumer and Shopper Insights :

‒ Conducted consumer behavior studies for major CPG portfolios, providing actionable insights for innovation, launch, penetration, loyalty, fast and massive volumes generation and trade-up strategies.

‒ Analyzed large datasets (130 000 households and 20B+ annual transactions) to diagnose brand challenges, retail performance and shopper trends. ‒ From data to action : Identified growth drivers and created new opportunities through data-driven recommendations.

Business development & Client Partnership:

‒ Built long-term partnership with top CPG brands, identifying growth opportunities and contributing to continuous business expansion over 3 years on the agency's top 5 accounts.

‒ Delivered 800+ CRM campaigns per year (instore & digital), ensuring design, targeting, monitoring and optimization within client budgets.

‒ Measured and presented campaigns results and strategic recommendations to senior client stakeholders.

Team Leadership & Project Management:

‒ Led and coach a team of 12 data experts, achieving €10M in annual revenue across managed brands portfolios.

‒ Oversaw the development of new business solutions, contributing to roadmap innovation and client value creation.

Brand planning :

- Defined drivers of growth for Nesquik and developed annual marketing

plans

- Defined and recommended key action plans and course corrective

actions through trends and business analysis

- Provided insights thanks to analytical skills, a critical thinking and a

problem-solving mind-set : Nielsen panels analysis, monthly reports

New product and innovation launch :

- Launch of Nesquik new formula « Nesquik No Sugar » : consumers

panel, product development, activation calendar, sales force toolkits

development

Advertising and promotion :

- Defined the marketing activation calendar (on & off line)

- Managed and build a strong relationship with all cross-functional teams

and external agencies

- Monitored and managed the advertising and promotion spends

Lead events :

- NESQUIK® x PLAYMOBIL® partnership : packaging, POSM, CRM, events,

newsletter, etc. Boost on volumes : +9,6%/ +140T on the activation period

- NESQUIK® x Mickey Club partnership : Brand awareness and

engagement activation : 95 bea