Caitlynne Hollis

I help brands grow by making them impossible to ignore across markets, channels, and cultures.

I’m a multilingual brand strategist with 9+ years of experience building and scaling brands in Europe and the U.S., especially in health, wellness, beauty, fashion, and tech. My work is creative in nature but always ensuring performance drives strategy. From defining brand platforms to launching campaigns, scaling influencer programs, and creating content that actually drives results, I've done it all.

I’ve helped scale a Perifit from 60K users to 1 million users in a highly niche and taboo industry (women's health), while building influence and campaign strategies that generated +348% DoD and +392% YoY revenue growth.

Originally from the U.S. and based in France for nearly a decade, I specialize in adapting messaging across cultures, making sure a brand resonates just as well in Paris as it does in New York or London.

💡 What I do:

- Brand strategy & positioning

- Creative campaigns & storytelling

- Copywriting

- Influencer & partnership strategy (performance-focused)

- Social media strategy & content creation

- CRM & lifecycle marketing

📊 I bring both creative and performance:

- Built influence programs driving +348% DoD and +392% YoY revenue growth while maintaining a CPM below 35. (In 1 year alone, I've grown the Perifit German Influence program from 5% of turnover to 25% of our turnover)

- Managed €160K quarterly influence budgets and international teams

- Developed cross-channel campaign strategies generating millions of views and driving brand awareness

I don’t do generic marketing. I build brands people actually care about and that are sure to perform.