Bruno Arabian

Direction de l’activité de distribution des marques Iveco et Astra sur 12 pays d’Afrique subsaharienne francophone. Head of the Commercial Vehicles division for Groupe Premium. Iveco and Astra distributor in 12 countries of French-speaking subsaharan Africa

OneAsia (formerly Openasis Heavy Equipment is a member of UMG Group and is the Volvo Trucks, UD Trucks and Sandvik importer and distributor in Vietnam. OneAsia is also the Deutz-Fahr agriculture equipment importer for Vietnam. OneAsia is the exclusive licensee for the manufacturing and distribution of Peugeot Scooters in Vietnam Missions: • Business model redefinition • Expansion of brand portfolio and activities • Setup of branches and sub-dealers to increase service and sales coverage • Sales and profitability growth Major achievements: • Addition of UD Trucks brand and of agriculture equipment brand Deutz Fahr to the portfolio • Set-up of a UD Trucks network of 3 dealers and 1 branch • License agreement with Peugeot to import, assemble and distribute Peugeot Scooters in Vietnam, Laos and Cambodia • Set-up of Peugeot Scooters brand stores in Hanoi and Ho Chi Minh City