À propos de Brahim
Digital Sales and Marketing & Growth Strategy Expert
With expertise in Saas Sales, online marketing strategy, A.I, blockchain, SEO, and sales growth, I help businesses maximize their digital presence and drive measurable results. My approach combines data-driven decision-making, audience targeting, and conversion optimization to increase brand visibility and revenue.
I specialize in SEO strategy, ensuring websites rank higher on search engines through keyword research, technical SEO, and high-quality content marketing. Additionally, I leverage paid advertising (Facebook Ads, Google Ads, Instagram Ads) to generate high-converting traffic.
With a strong background in sales funnels, lead generation, and customer acquisition, I develop tailored growth strategies that align with business objectives. I also excel in social media management, influencer marketing, and content distribution, helping brands engage their audience effectively.
My expertise extends to software alliance partnerships, SaaS, working with technology providers to create scalable solutions and integrate marketing automation tools (HubSpot, Meta Business Suite, Google Analytics). I also have a very strong Sales excellence framework that I have built the last 15 years to help your sales team achieve their goals and KPI. I have been managing sales team for more than 9 years and build top performer in outbound and inbound sales (entire sales cycle).
Content creation and optimization has not secret for me and I can delivery great copywriting in two languages (French my native language and English) With a deep understanding of digital trends, data analytics, and conversion rate optimization (CRO), I drive sustainable business growth through innovative marketing solutions.
🚀 Ready to take your online presence and sales to the next level? Let’s connect!
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Danois
Capacité professionnelle limitée
Arabe
Capacité professionnelle complète
Allemand
Capacité professionnelle complète
Chinois
Notions
Accepte de travailler sur site
Paris (jusqu’à 50 km), Villerupt (jusqu’à 50 km)
Expériences
- HeywayChief Growth Officedécembre 2021 - décembre 2023 (2 ans)Strategic Sales & Growth LeaderI specialize in Go-to-Market (GTM) strategy implementation, driving sales excellence, revenue growth, and cross-functional collaboration. My expertise includes setting up sales frameworks, CRM systems (Salesforce, HubSpot), and pipeline management to streamline sales operations.I lead strategic account management and sales-tech partnerships, ensuring long-term value creation. By implementing a Sales Excellence Playbook, I optimize the lead generation, pipeline, negotiation, and closing process, enabling teams to consistently exceed targets.With a deep understanding of online sales & marketing (SEO, SEA, social media, conversion optimization), I bridge the gap between sales and marketing to drive higher lead conversion rates. I identify business opportunities, partnerships, and market expansion strategies, leveraging data-driven insights to refine pricing models and GTM execution (A/B testing, market entry strategies).I oversee daily and weekly sales team coaching, ensuring operational excellence and business growth through cross-selling, strategic forecasting, and value proposition optimization. I monitor market trends, competitor activity, and budget allocation to maximize ROI.As a strategic leader, I contribute to organizational strategy and provide regular performance reports to the CEO and executive team, integrating technology to enhance efficiency and scalability. 🚀
- House of EntrepreneurshipSales and marketing expertjanvier 2021 - Aujourd'hui (5 ans et 4 mois)Sales and marketing acquisition strategy for scaling and growthGo to Market strategy 360 degree approach for scaling Saas and digital businessesUtilize data optimize sales strategies, growth and Sales acquisition playbookSEO-SEA-SoMe strategy
- TrustpilotDirector of strategic developmentE-COMMERCEnovembre 2011 - décembre 2021 (10 ans et 1 mois)Copenhagen, DanemarkSales & Marketing Growth Strategy ExpertSpecializing in sales growth, online marketing strategy, and SEO, I develop and execute strategies to drive business success across multiple markets. I support sales and marketing teams in achieving their goals by building a Sales Excellence Playbook that ensures top performance and consistency.I lead sales teams across EMEA-CEU, fostering a motivating, high-performance culture while coaching and training team members in both SMB and Enterprise sales. My expertise includes pipeline management, forecasting, KPI analysis, and CRM optimization (Salesforce, HubSpot) to streamline sales operations and maximize efficiency.I collaborate closely with the VP of Sales and Sales Ops to refine forecasting, reporting, and sales enablement strategies. I also implement optimized pricing models to drive revenue growth and profitability. By leveraging data-driven decision-making, SEO/SEA strategies, content optimization, media buying, and full-funnel marketing, I ensure scalable growth.With a strong SEO background (Google Quality Guidelines, E-E-A-T, ranking factors, UX, beta testing), I help businesses enhance their online visibility. Additionally, I advise e-commerce owners on growth and conversion optimization, ensuring seamless customer onboarding, retention, and marketing automation.I also build and maintain strategic B2B partnerships to expand market reach and optimize ROI through events, webinars, and sales conferences. 🚀
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Formations
- Master Marketing ManagementEcole de commerce Grenoble - Westford2004Master 2 marketing management
- PhD level NTICUniversity Paul Verlaine Lorraine2006New technology of Information and communication