Benjamin Poyet

Spearheaded online campaigns & optimizations for Asia Pacific region across 50 websites:

• • Cross-Functional Leadership: Managed CRO team of one (1) data analyst. Drive digital discovery and roadmap alignment by leading collaboration between local, regional, and global technical and business stakeholders, acting as the central anchor for e-commerce priorities and mentoring indirect reports across disciplines.

• • Strategic Growth Ownership: Spearhead the regional DTC growth strategy for a portfolio of 12 luxury brands, directly accountable for delivering an 8% incremental revenue increase for FY 24-25 through the optimization of 57 websites across 12 markets. Define and execute the digital roadmap to capture key campaign periods.

• • Performance Marketing & CRO Leadership: Direct conversion strategy using GA4, FullStory, and BI tools, achieving an average +150bps increase in conversion rate across the top 10 websites. Continuously optimize user journeys and landing pages informed by meta-analysis of performance across Meta/IG, TikTok, and paid search traffic.

• • Data-Driven Commercial Execution: Leverage deep analytics and A/B testing frameworks to make decisive, informed calls on site enhancements and campaign orchestration, translating data into prioritized action to compete effectively in crowded digital marketplaces.

Managed new ebusiness footprint in APAC region while driving performance

• • Agile Project Leadership & Stakeholder Management: Managed team of one (1) coordinator and one (1) CMS webmaster. Managed and prioritized a high-impact project backlog (mainly focus on opening eshops in new markets – SEA + Taiwan, Hong Kong, Australia). Aligned with omnichannel business ambitions, overseeing UAT, launch orchestration, and senior stakeholder expectations to ensure seamless go-to-market execution.

• • Full-Funnel Performance Management: Owned the end-to-end performance for new brand.com and e-retailer platforms, monitoring engagement, conversion, and ROI to identify bottlenecks and optimize traffic acquisition (SEO, SEM, CRM) and digital product features across mature & new markets.

• • Customer Journey & Retention Strategy: Analyzed online behavior to recommend and implement enhancements to e merchandising and cross-channel customer journeys, laying the groundwork for scalable retention marketing and personalization.

Coordinated digital program tracks (user stories, UAT, Prod signoff) & data analytics to support business needs.

•AI Technology Implementation: Led functional track for AI and speech to text technology implementation across three departments, achieving 20% cost savings in Compliance team and 12% reduction in client complaints within the first year.

•AI Operating Model & Governance: Fully supported new AI driven ways of working by designing a Target Operating Model and delivering training on AI best practices, data privacy, and compliance.