Description

Je travaille sur des sujets de CRM et d’emailing, en accompagnant des PME et startups qui souhaitent mieux exploiter leur base client ou améliorer leurs campagnes.

Mon approche est simple : comprendre l’existant, identifier les points d’amélioration et proposer des actions concrètes, faciles à mettre en place.

J’interviens principalement sur des missions courtes : audit, optimisation ou mise en place de scénarios automatisés.

Avec toujours le même objectif : faire mieux, sans complexifier.

Domaines d’expertise

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

Propulse Lab
Product Manager
août 2023 - Aujourd'hui (2 ans et 10 mois)
Led end-to-end CRM and lifecycle automation strategy in a SaaS environment, improving campaign performance and customer engagement through advanced segmentation and orchestration
Managed end-to-end campaign lifecycle: targeting, segmentation, execution, and performance optimisation
Defined and monitored key lifecycle KPIs (CAC, LTV, engagement), enabling data-driven decision-making
Designed performance dashboards (Tableau) to monitor lifecycle KPIs (CAC, LTV, engagement), enabling data-driven product and marketing decisions
Coordinated cross-functional stakeholders (IT, product, data, marketing) within complex project environments
Enhanced campaign sequencing, prioritisation and automation workflows to optimise communication pressure and customer experience
A/B Testing & Optimization Performance Analysis & Reporting Product management Product Lifecycle Management Data-Driven Decision Making
Courchevel Tourisme
Marketing & Customer Insights Project Manager
avril 2021 - août 2023 (2 ans et 4 mois)
Designed and led the implementation of a CRM ecosystem from scratch, with a strong focus on Customer Lifecycle management
Defined segmentation strategies, targeting rules and automation scenarios to personalise customer journeys at scale•Orchestrated multi-channel campaigns
Built data models, KPIs and dashboards (Power BI) to monitor engagement, conversion and campaign performance
Collaborated with internal and external stakeholders to ensure data consistency, governance and compliance requirements
Developed a long-term vision for customer experience personalisation and lifecycle optimisation •Contributed to the operational implementation of the marketing and tourism strategy on an international scale (110+ countries) for international premium clientele.
Ensured consistency of customer communications across touchpoints, aligning with brand positioning and customer experience standards
Contributed to event strategy and execution, supporting lead generation and brand visibility (Alpine Ski World Championships, international trade shows, B2B initiatives)
CRM Email Marketing & Campaign Management marketing automation Customer Segmentation and Analysis Data Analysis & Performance Tracking
Chambéry Tourisme, Alpexpo et CCI Grenoble
Event & Operations Coordinator (Tourism & Trade Shows)⁠
janvier 2017 - décembre 2020 (3 ans et 11 mois)
Coordinated operational delivery of trade shows and institutional events
Supported event-based lead generation and post-event performance analysis
Managed logistics, stakeholders and on-site execution
Event Operations Management Stakeholder Coordination Project Planning & Execution Lead Generation Support Post-Event Performance Analysis