À propos de Arthur
Arthur Roudaut - 8 ans d'expériences
Expert en Data Analytics, CRO (Conversion Rate Optimization), Product Management et IA appliquée, j’accompagne les entreprises dans l’optimisation de leurs performances digitales et de leurs parcours utilisateurs.
Outils & technologies
- Data, tracking & analytics : GTM (Client & Server-Side), GA4, Matomo, Piano Analytics, Contentsquare, Microsoft Clarity.
- CRO & expérimentation : AB Tasty, Kameleoon, GA4, Contentsquare, Matomo, Mixpanel.
- Data visualisation & data engineering : Looker Studio, Tableau, Mixpanel, Funnel.io, Metabase, BigQuery (SQL).
- Design & produit : Figma.
- IA & data augmentée : Analyse comportementale assistée par IA / Détection d’anomalies et alertes intelligentes / Aide à la priorisation CRO et produit par scoring data/IA / Génération d’insights et de reporting automatisés
Expertises clés
- Optimisation des taux de conversion (CRO) : analyses comportementales, tests A/B, priorisation data-driven.
- Tracking & architecture data
- Data visualisation & reporting avancé
- UX/UI & stratégie produit
- IA appliquée au marketing et au produit
Types de missions
- CRO & optimisation de la performance : A/B testing, UX/UI, analyse comportementale augmentée par IA.
- Tracking & data analytics : implémentation, audit, architecture, exploitation SQL.
- Product Management & data : pilotage par la donnée et priorisation intelligente.
- IA & automatisation : dashboards intelligents, alertes, reporting automatisé.
- Formation & montée en compétences des équipes internes.
Clients accompagnés
BlaBlaCar, Hermès, Ornikar, Courir, Orange, Engie, Pierre Hardy, Groupe Barrière, Pierre & Vacances Center Parcs, Kering, Richemont.
Pourquoi travailler avec moi ?
- Expertise éprouvée : plus de 8 ans d’expérience
- Double profil stratégique & opérationnel
- Approche pragmatique de l’IA
Flexibilité : full remote avec déplacements ponctuels (1 à 2 fois par mois, 2–3 jours).
Chinois
Capacité professionnelle limitée
Allemand
Capacité professionnelle limitée
Français
Bilingue ou natif
Anglais
Bilingue ou natif
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- FreelanceWeb Analytics, Data & Senior Product Managerjanvier 2025 - Aujourd'hui (1 an et 7 mois)Paris, FranceClients : Courir, Blablacar, Kering, PVCP...Advised product and e-commerce leadership on product and experience strategy, translating business goals into clear product priorities, design decisions and optimization roadmaps.Designed and implemented AI-enabled workflows (automation, analysis support, insight generation via ChatGPT and no-code tools), reducing analysis time and improving speed and quality of product decision-making.Structured and piloted CRO and experimentation programs (Kameleoon), from hypothesis definition to result interpretation, directly informing UX, merchandising and conversion design improvements.Delivered executive dashboards and decision tools (Excel Power Query, BI), consolidating product, CRO and business KPIs to support prioritization, arbitration and roadmap steering.Led product analytics and tracking audits (web & server-side), identifying data gaps impacting product discovery, CRO and media performance, and defining corrective action plans aligned with strategic objectives.Acted as a senior strategic partner, aligning product vision, design execution, AI innovation and operational constraints to drive measurable impact.
- ConverteoClients : Hermès, Orange, Engie, Mistral, Celine...AUTOMOBILEjanvier 2023 - décembre 2024 (1 an et 11 mois)Paris, FranceClients : Hermès, Orange, Engie, Celine...Contributed to innovation initiatives, including the design and development of an AI agent model built with n8n, trained on project deliverables, methodologies and client outputs to support consultant onboarding, knowledge transfer and continuity during role or team transitions.Supported product teams across all phases of Product Management (discovery, delivery, design, ops) with a data-driven approach tailored to business needs.Conducted product maturity audits to improve data usage and alignment with business objectives.Developed and implemented web and app tagging plans, and led the configuration of Tag Management Systems (GTM, Commanders Act, Tealium, Adobe) and web analytics tools (GA4, Adobe Analytics, Piano, Matomo, Eulerian).Created automated dashboards (Looker Studio, Power BI, Tableau, Excel, Qlikview) to track KPIs and enable real-time decision-making.Managed A/B testing campaigns (AB Tasty, Contentsquare, Kameleoon) and CRO initiatives, delivering actionable insights through in-depth analysis.Contributed to innovation projects and authored white papers on industry trends, tool selection (Web Analytics, A/B Testing, Tag Management, DMP), and best practices.
- NOOSSCEOjanvier 2021 - décembre 2022 (1 an et 11 mois)Paris, FranceClients : Goupe Barrière, PVCP, Courir, Caran d’Ache, Stellantis...We design and deploy analytics and conversion strategies for websites and mobile apps, enabling clients to collect, structure and activate their data in compliance with privacy regulations.We operate a web production unit, delivering end-to-end websites via low-code platforms with 25 websites launched over 4 years.The company has generated €250k average annual revenue over the past 3 years, combining consulting, delivery & client support.
Avis
Recommandations
AU
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Formations
- Master's Degree, Big Data & Digital MarketingEM Lyon2017Ranked 4th French Business School by the Financial Times. Msc1 in Entrepreneurship and Digital Marketing and Msc2 in Big Data and Digital Marketing. Courses included: Management of big data, Digital strategy, Web-marketing, Web-marketing in B2B, E-commerce & e-retail, Social media strategy, Digital innovations, Python bootcamp, Digital Foresights...
- Master's Degree, Digital MarketingEast China Normal University2016Exchange program, focus on e-commerce and social media in China. Courses included: Innovation in digital industry, Digital marketing, E-commerce / E-tailing, Python bootcamp.
Certifications
- Google Analytics CertificationGoogle
- Google Ad CertificationGoogle2020