À propos de Ariane
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Expériences
- Nightline FranceBrand Lead & Head of CommunicationsSANTÉ & BIEN-ÊTREjanvier 2019 - janvier 2022 (3 ans)Paris→ Defined an innovative brand positioning as part of the board committee during rapid growth and COVID crisis→ Built the digital mental health communication strategy from scratch (website and social media)→ Recruited and led a team of 6 communications professionals producing large-scale awareness content→ Collaborated with doctors, therapists, and researchers on a sensitive public health topic→ Conceived and managed campaigns with budgets up to $90K, and partnerships reaching 2M+ young adults annually (18–24)→ Ensured the physical and digital geographic rollout of local branches across France.→ Developed ambassador programs, spokesperson messaging, and strategic partnerships, including TikTok France
- Orchard IDAssociated Creative DirectorAGENCE & SSIIjanvier 2018 - janvier 2019 (1 an)Paris, France→ Introduced methodologies enabling end-to-end brand approaches→ Managed client relationships and projects, generating €110K+ in new business→ Defined brand objectives and client expectations upstream of execution, in collaboration with product and development teams
- FreelanceCreative DesignerAGENCE & SSIIjanvier 2013 - juillet 2014 (1 an et 6 mois)→ Contributed to brand identity systems and campaign execution within established strategic frameworks→ Developed a strong understanding of production constraints, cross-functional workflows, and large-scale brand deployment for clients such as Nespresso, KPMG, and VINCI
Avis
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Certifications
- Master 2 (M2) degree in Design and Visual CommunicationsEPSAA - L'école d'art publique de la Ville de Paris2012