Antoine Sochat

Helping companies grow by fostering the acquisition, conversion and retention, and expand via product discovery, strategy and operations development. More on my website: soch.at

Exploring a business opportunity in the reviews & feedback ecosystem. I did a comprehensive study of how online reviews are used today and what's missing in them (Google reviews, Tripadvisor, Trustpilot, etc): reviews-renewal project.soch.at. I reframed to a B2B product to help companies get customers feedback, via automatic micro-surveying and direct question, with personalized questions replacing the generic NPS approach. I called 40+ CSMs and got a bit of traction.

Explored other business opportunities at Antler:

- Snack videos for e-commerce: how to make video production faster with slideshows & UGC.

- Make product description more accessible in retail and bridge the online & offline experience (through videos browsing on mobile, mostly).

- Help newspapers thrive in the online environment, via a new paywall offering to purchase articles one-shot, daily or weekly accesses, enter the community of readers with additional benefits...)

- Help companies create a robust Language and Design System (LDS) that's maintained by designers and directly connected to the code components library, to ensure a global brand cohrence.

I enhances my design & product skills during this process.

- Led the model change of the Luckey program from a 1st-party conciergerie service to a marketplace of property managers (co-hosts), from A to Z: pilot phase to test & learn, re-definition of team member roles, coordination with legal teams, definition of our fees and services, creation of resources… Success: the average guests rating increased by 0.2 pts, Partners & Hosts NPS increased by 50 pts, from 50 to 700 property managers in one year.

- Cross-managed the market management team (4 people): definition of quarterly plans, top priorities and review of all initiatives.

- Led the creation of a resource center of 20+ videos & articles dedicated to the program.

- Led several business initiatives to improve the program's performance: update of the terms of service, financial incentives, new partners onboarding process…