Description

I have a decade of experience building scalable and repeatable growth marketing programs from the ground up. I've worked across high-growth companies ranging from series A startups to those expanding into the U.S. All of my programs have met or exceeded performance targets within the first year.

I am passionate about creating results-oriented marketing strategies that leverage data, content, and digital channels to generate qualified leads, increase conversions, and drive revenue.

Domaines d’expertise

Langues

Anglais
Bilingue ou natif

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

Teikametrics
Demand Generation Strategy Consultant
novembre 2024 - juillet 2025 (9 mois)
• Reduced Cost per Qualified Lead from an unprofitable ~$5,000 to $241 in two months.
• Reduced Cost per Lead to as low as $11.33 by introducing a new engagement channel (Meta).
• Achieved Q1 2025 marketing-generated pipeline targets within only one month of ad spend.
• Achieved Q1 2025 lead qualification targets with less than one month of lead nurture.
• Conducted market research to identify buying committee, ICP, personas, and buyer journey steps.
• Created holistic strategies to address the full buyer journey from first touch to closed-won.
• Owned content strategy to create messaging pillars, content stages, and evergreen content model.
• Recommended a progressive profiling approach to improve lead qualification rates.
• Co-managed the GTM launch of new tier one product features and partnerships.
• Re-launched demand generation channels including Google Search and paid LinkedIn.
• Launched inaugural email nurture program to the owned database.
• Acted as co-interim Marketing Director between January and March to a team of five.
House Analytics
Marketing Strategy Consultant
juin 2024 - novembre 2024 (5 mois)
• Generated an average 2,000% ROI on demand generation channels including paid LinkedIn and owned email.
• Generated $66,000 worth of pipeline for Senior House product within one month of product launch.
• Influenced $24,000 worth of pipeline for Senior House product within one month of product launch.
• Developed GTM plan for a new cornerstone product launch (Senior House) including product positioning, messaging, competitor research, and product/market fit.
• Cross-functionally collaborated with Product to identify product marketing opportunities.
• Built and implemented marketing strategy including two distinct personas, user journey flow, content strategy, channel strategy, and email nurture strategy.
• Launched inaugural demand generation campaigns on channels including LinkedIn, Google Search, owned email, and paid content partnerships.
• Collaborated with web development to launch a net-new product website for Senior House.
• Managed marketing team of two.
ShareMD
Founding Marketer and Senior Director of Demand Generation
novembre 2022 - février 2024 (1 an et 3 mois)
• Led cross-functional team in developing and implementing comprehensive growth marketing strategies that took a startup through a successful Series A funding round.
• Spearheaded successful product launches, including market research and positioning for B2C products resulting in acquisition of 10,000+ net new leads within one year across the four sub-product lines.
• Strategically leveraged market segmentation and psychographic data to precisely target and acquire qualified prospects, yielding an average 56% user qualification rate and a 27% user conversion rate.
• Owned paid media strategy resulting in a 10x ROI on marketing investments
• Co-led the strategic rollout of ShareMD's flagship B2B product, 'Pulse,' to solve complex operational challenges facing healthcare systems.
• Established and maintained robust sales and marketing processes, lead management frameworks, persona development strategies, and content libraries to optimize pipeline efficiency and drive conversion rates.
• Effectively managed a marketing budget and a high-performing team of three, ensuring alignment with organizational growth efforts.