ACÀ propos de Aline
I am a Strategic Business Consultant with 20+ years of experience in Retail, specializing in growth, operational efficiency, and value creation. My value lies in blending strategic foresight with implementation, enabling businesses to achieve immediate impact and long-term sustainability. I help companies unlock performance through strategies that drive growth,cost optimization and org. transformation. Open to remote work or interim mandates and flexible across regions, with on-site visits as needed.
What sets me apart is my ability to deliver results in fast-paced, challenging markets. I have managed complex org. structures and implemented solutions that led to multi-million-dollar savings. My experience across diverse franchise models(American,European,Asian) enables me to tailor strategies to varied business environments.
I drive profitability through cost optimization,scalable operational frameworks and customer- / employee-centric business models. My expertise in financial restructuring, contract negotiations and go-to-market strategies makes me a versatile partner for organizations looking to scale or transform.
Worked with investors,founders and senior mngmt teams.
Types of projects:
• Business strategies to accelerate growth and improve P&L performance
• Structural, operational, or commercial gap analysis and corrective initiatives
• Organizational restructuring for strategic alignment and financial sustainability
• Team structures and governance models for agility and execution
• Optimized operational models, cost structures, and workflows
• Go-to-market strategies for new markets, channels, or formats
• Business development, investment advisory, and strategic partnership support
• Multi-model franchise and international expansion planning
• Company-wide performance culture initiatives enhancing engagement,productivity and profitability
• Policies and procedures to sustain growth and optimize resources
Français
Bilingue ou natif
Arabe
Bilingue ou natif
Anglais
Capacité professionnelle complète
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- SelfStrategic and Operational Consultantjanvier 2020 - Aujourd'hui (6 ans et 5 mois)Expert in delivering strategic guidance and actionable solutions that elevate business performance and drive sustainable growth. Combines strategic vision with execution to achieve transformation and measurable value creation.Key areas of expertise:• Develop forward-thinking strategies that drive revenue, profitability, and long-term business growth.• Streamline organizational processes to enhance operational performance.• Evaluate cost structures and develop financial strategies to strengthen profitability.• Design go-to-market strategies and roadmaps to accelerate market expansion and consumer reach.• Assess organizational structures, recommend optimizations, and advise on critical hires.• Provide executive coaching and leadership mentoring as part of organizational development initiatives.• Interim roles, including Managing Director for a leading retail group based in the GCC region.
- Azadea GroupGeneral Country Managerjanvier 2005 - janvier 2019 (14 ans)LebanonManaged a billion-USD enterprise: portfolio 25 international retail franchise brands(Zara,Massimo Dutti,Bershka,Stradivarius,Pull&Bear,Oysho,Uterque,Zara Home,Mango,Decathlon,Promod,Salsa,Boggi,SGH,Gap,IAM,Gymboree, Calzedonia,Intimissimi,Tezenis,Punt Roma,MaxMara,Marella,Superdry)•Directed 11 core BO functions,overseeing 90 retail locations, driving operational excellence across Finance,Real Estate,Business Development,Operations, Marketing,HR,District Management,Legal,IT,Engineering and Administration, leading to improved efficiency and performance.•Led brand expansion in line with international brand standards (70% increase in stores).•Developed and executed financial and operational strategies,including cost optimization,financial modeling,budgeting,real estate negotiations,clear performance targets and commercial metrics driving short-and long-term objectives to elevate brands presence and double revenues over a decade•Spearhead the opening of 75 stores (location selection,investment financing, legal contracts,recruitment).•Led the launch of eCommerce operations in the country,driving digital growth.•Collaborated on career development,succession planning and employee engagement initiatives, boosting retention and internal promotions•Ensured strict compliance with legal guidelines,corporate policies,mitigating risks•Nurtured and maintained strong corporate culture (values,collaboration,diversity and open communication)Strategic Initiatives and Achievements at Azadea•Interim roles at Azadea UAE (2007 and 2017)•Partnered closely with founders and C-level executives to translate vision into executable strategies, supporting brand positioning and sustainable growth in competitive markets•Drove the due diligence and go-to-market strategy for launch of the F&B business into other markets•Acted as primary point of contact for government institutions,third parties and key trade strengthening the company’s position within the industry
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Formations
- Master of Science in FinanceESCPMaster's in Finance and Treasury
- Diploma of Advanced Studies Finance (DEA)ST. JOSEPH UNIVERSITY(Lebanon)Diploma of Advanced Studies Finance (DEA)