À propos de Alice
Titulaire d’un double diplôme de la London School of Economics (CEMS), j’ai acquis trois ans d’expérience chez Cartier en tant qu’analyste puis retail merchandiser ou j'ai travaillé sur le développement des ventes retail. J’ai ensuite évolué en tant que Sales Account Executive chez Selency, spécialisée sur des projets de rénovation haut de gamme suivant ma passion pour la déco ! Je viens de passer 2 ans chez Dior en tant que retail merchandiser senior sur la maroquinerie.
Actuellement en recherche de missions en freelance, je mets à profit des compétences à la fois créatives, analytiques et commerciales afin de répondre au mieux aux besoins de mes clients.
Ma capacité à allier expertise stratégique et sens créatif me permet d’apporter une réelle valeur ajoutée à chaque projet. Je serais ravie d’échanger sur la manière dont je pourrais accompagner vos clients.
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- DIORSenior Retail MerchandiserLUXEavril 2024 - Aujourd'hui (2 ans et 2 mois)Paris, France• Business Development: Responsible for worldwide growth and structure of the fast growing high-end scope (Exotic Handbags, Dior Lady Art, Gem Bags & Haute Couture)• Showroom: Responsible for high-end bags collection buying, ensuring transversal alignment between supply chain, product teams, market needs, and top management (1 month process / 4 times a year).• Strategic Decks & Business Analysis for COMEX: Deliver daily, weekly, and monthly reporting for top management & CEO to support informed decision-making.
- SelencySales Account Executive - B2BCOMMERCE DE DÉTAILmai 2023 - décembre 2023 (7 mois)Paris, France- Owned the full sales cycle from start to closing of deals with > 100% objectives attained monthly: helped firms to create unique and authentic places with vintage design pieces for high end projects targeting architects, hotels and retailers.- Responsible for sales development of the B2B unit with a specific focus on luxury clients and international sales pipeline(Abbaye des Vaux de Cernay with Cordelia de Castellane, Belmond Hotels, Iconic House ...).- Improved processes to increase team’s efficiency in mood boards creation, pieces selection, reporting and quoting.
- CartierInternational Business Planner & Merchandiser (Leathergoods) - Strategic ProjectsLUXEseptembre 2020 - mai 2023 (2 ans et 8 mois)Île-de-France, France- Installed the merchandising activity in the leathergoods category reporting into the strategy director for a year.- Responsible for defining reporting/analysis for the category: weekly & monthly reports for EXCO (Sell-in/Sell-Out).- Led a pilot project to accelerate women handbags sales in 12 markets in close collaboration with marketing team: assortment review, collection feedback, product strategy, development of a training for sales associates, weekly sharing of KPIs, travelled to boutiques worldwide to promote category: sales x2 in 6 months.- Improved novelty forecast processes for leathergoods: oversaw markets’ OTB for new collections (Collaboration with 23 markets, roll-up summary and review at EXCO level).- Responsible for developing strong relationships with markets and promote the category worldwide:o Prepared and presented monthly business reviews: created from scratch key tools to drive markets’ performance: launch plan & deliveries update agile tool, tracking of assortment & stock at a boutique level, boutiques clusters.o Structured and coordinated launches of new iconic lines for the Maison: aligning markets, supply chain, visual merchandising, and retail needs for success.
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Formations
- Master of ManagementThe London School of Economics and Political Science (LSE)2019Global Master In Management (CEMS)
- Master of ManagementCEMS - The Global Alliance in Management Education2019CEMS Exchange with Hong Kong University of Science S2 2018