Alexis Gabriel Aïnouz

Founded and scaled an independent YouTube channel and media company, reaching 2+ millions subscribers and generating 250,000,000+ views worldwide. Led team of 5-10. Developed and produced 500+ original videos and series, combining long-form storytelling, high production standards, and editorial consistency.

Built and led a multidisciplinary team of 5-10 collaborators (production, editing, creative, operations), overseeing budgets, production workflows, and delivery schedules. Structured monetization through platform revenue, brand partnerships, and original IP, turning the channel into a sustainable and profitable media business while retaining full ownership of the content and brand.

I lead SALUT®, a direct-to-consumer brand creating high-performance kitchen tools for professionals and passionate cooks, distributed worldwide. I oversee brand direction, product strategy, creative direction, and launches, ensuring a high level of execution across design, materials, and performance. Led team of 1-5. SALUT operates on a limited-release model, with one or two event-based drops per year. Products are developed in close collaboration with specialized workshops in France and internationally, including pure copper and silver cookware, professional-grade aprons, Normandy linen kitchen towels, and limited run recipe notebooks. Demand has consistently exceeded supply, with initial cookware batches selling out globally in under 6 hours. The brand grows in symbiosis with myYouTube channel, leveraging years of editorial storytelling to support product launches through clear, precise narratives rooted in real use and craft. The focus remains on fewer, better products— designed with intention, built without compromise, and made to last.

Co-founded a digital marketing agency and led the creative direction across websites, digital campaigns, and brand content. Defined concepts, visual identity, and user experience while collaborating with designers, developers, and editors to deliver high-quality client projects.