Description

French freelance Consultant in brand strategy, cultural insights, market research, trends and comms.

Strong international remit (worked in the US, France and China - covered 25+ cultures across my missions). I created B + P + C, a Paris-based consultancy, to help brands and partner agencies grow meaningfully.

Explore my site for a deeper immersion into my scope and remit: brandspeopleculture.com

And do feel free to reach out for a chat, a brief, or any enquiry:

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris 10e Arrondissement (jusqu’à 50 km), Paris 10e Arrondissement (jusqu’à 100 km)

Zimmerman Advertising
Account executive
CONSEIL & AUDIT
septembre 2003 - août 2004 (1 an)
Miami, États-Unis
DDB
Strategic Planning intern
CONSEIL & AUDIT
mars 2006 - octobre 2006 (8 mois)
Paris, France
TBWA
Strategic Planner
CONSEIL & AUDIT
octobre 2006 - mars 2010 (3 ans et 5 mois)
Paris, France
Client: Nissan EUROPE - All missions are pan European

Strategic planner on TBWA worldwide's leading account. Developing strategies for 20 countries across Europe.

Key responsibilities include supervising field research, model positioning, strategic development with sister agencies, coordinating pan european workshops and strategic thinking between all agencies, creative brief and creative follow-up, pitches, performance evaluation for on-going campaigns, tracking brand's health and performance.

Key achievements include:
Worked on 14 international campaigns and model launches (including Qashqai, Cube, GT-R and Micra amongst others)
Worked on and organized key strategic workshops (“Disruption Days”) to frame the future of the brand on key issues:
- How to evolve our range of 4x4s in a context of rising criticism?
- How to make Nissan the leader in Zero Emissions by 2012?
- Build a winning Euro Effies case for Qashqai’s Urbanproof campaign (Gold Prize, 2008)
- Rethink Nissan’s portfolio strategy by going from a model-per-model approach to a range strategy
- Launch of the first electric car, the Nissan Leaf