Bienvenue sur le profil Malt de Alexandre !
Localisation et déplacement
- Localisation
- Paris, France
- Peut travailler dans vos locaux à
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- Paris et 50km autour
Vérifications
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Langues
Catégories
Compétences (7)
Alexandre en quelques mots
Des compétences E-Commerce sur l'acquisition, la conversion et la rétention pour débloquer une croissance saine et durable de votre business :
- Construction du P&L Digital
- Analyse des bases de donnée et recos CRM
- Analyse de Funnel et recos Devs Front/Merch
- Conception et paramétrage des campagnes
> Social Ads (FB/IG, Pinterest, TikTok, SnapChat)
> Google Ads (Search, Shopping, Display)
- Implémentation des outils CRM et parcours clients
Mobile, je peux me déplacer dans vos bureaux à Paris et région parisienne pour avancer avec vos équipes.
Expériences
ROUJE - Rouje
Mode & cosmétiques
Director of Growth
▶ ACQUISITION
Restored ROI on a budget of EUR 2.1m in a context of iOS & GDPR privacy updates
▶ CONVERSION
Designed all funnel monitoring tools & prioritized funnel features devs (mobile CVR +0,5pts)
▶ RETENTION Led a full restructuring of the customer data model + customer journeys, restored repeat rates to 2.9
▶ BUSINESS PLANNING Designed Rouje's Digital P&L to identify growth & investments opportunities
LABOTÉ
Mode & cosmétiques
Chief Marketing Officer
► GROWTH
• Built all the reporting tools to effectively drive the strategy and report performance to board members.
• Trained the acquisition team and implemented the strategy (on budgets, channels, targeting, & creative assets management) allowing a 64% increase in revenues and 37% decrease in acquisition costs (YtoY).
• Used advanced customer data to design compelling retargeting campaigns
► BRAND & CONTENT
• Redefined the brand platform by organizing staff and customer workshops while driving an agency to revamp the brand identity.
• Presented and got the support of all board members to release the new brand platform.
• Constructed the brand content roadmap and managed a content production team capable of effectively producing editorial and visual content for owned and paid media.
• Led the definition of the brand's new social media strategy until implementation
► AWARENESS
• Established the whole influencer marketing process (profile assessment, performance tracking, definition of the influencer brand experience)
• Ordered and co-defined the questions of a national survey with IFOP. Goal : get shocking quantitative & qualitative information about the limits of the fast cosmetics consumption model to fuel the HERO content roadmap and get earned media visibility.
• Wrote the storyline and led the visual creation of the brand's first national TV campaign
• Worked on a outdoor print campaign concept (WIP)
► PRODUCT & TOOLS
• Defined the front dev product roadmap to optimize the funnel and set up existing and new automated marketing tools.
• Closely managed the product design and technical brief
• Led the full revamp of the eCommerce website (public and logged in pages)
• Identified and co-implemented an innovative customer service tool (Kustomer) allowing a seamless customer followup.
So Shape
Santé & bien-être
Lead Marketing, European Market
• CRM > Led and developped CRM Automations: scenarii, incentives, pressure, cross-sell, upsell, segmentations
• Identified key trends in formats and content creation. Briefed Creative team accordingly while feeding them with running ads performance reports.
• Organised and led the launch of European campaigns. Coordinated with the influencers team and Customer Service to ensure campaigns success.
• Co-defined & followed on-site roadmap to improve conversion rate and support merchandizing evolutions.
• Provided the team with funnel analysis dashboards to follow-up on performance.
Supernova XYZ
Santé & bien-être
Head of Brand - SkinnyMint - French Market
ACHIEVEMENTS:
► Launched & turned French market into the brand's second largest market in terms of sales value
► Defined and implemented France's Marketing strategy on all marketing channels
• Repositioned the brand through the adaptation of all branded content to French Market
• Designed all Marketing Campaigns with the idea of generating a market trend, not just building a market share
• Led the online acquisition team (SEO/SEM, FB & IG, Emailing, CS), IT team and initiated key partnerships with major influencers, online platforms and sampling beauty boxes to support campaigns' success
• Identified key trends in performance marketing & CRM in order to develop effective customer acquisition & retention strategies (including via mobile & remarketing channels) to achieve ROI
• Developed a consistent online creative strategy and producing strong native advertising creative across all channels including working on our first TV commercial to launch on E!TV
• Analyzed channels' performance from Google Analytics & owned tools data to identify CPA & CPL optimisation opportunities
• Led website updates and part of the UAT process, performed A/B testing to constantly improve the customer journey, increase conversion volumes & ARPU, reduce bounce rate and basket abandonment
Supernova XYZ
Brand Manager - Bellabox Asia
• B2B DIGITAL MARKETING: Designed and executed custom-made digital campaigns to maximise reach and engagement on key and new online channels for major brands from the beauty industry.
• B2B SALES: Secured 20,000 cosmetic samples with an average value of $300,000 each month through selling these campaigns.
• B2C ACQUISITION: Set up partnerships with relevant Affiliates, Online Portals, Banks and secured GWPs from beauty and lifestyle brands to boost acquisition of new customers to achieve sales targets. Monitored overall performance & budgets on Singapore's marketing activities to be reported to superiors.
• B2C MARKETING & PR: Activated ATL & BTL marketing plans and organized PR activities to promote the brand. Collaborated with an average pool of 80 online influencers each month to promote bellabox to end users.
DIVINE - 360° One-stop-shop Advertising Agency
Account Manager
• Managed a 15 multicultural clients portfolio (led clients meetings, pitching for new deals, prepared & reviewed contracts, delt with all aspects of communication campaigns, purchase orders and billing)
• Designed custom-made online communication strategy on client's owned, earned and paid media
• Led a team of 5 creatives & developers on complex, multi-channel communication campaigns
L'ORÉAL GROUP - GARNIER FRUCTIS
Product Manager Executive, Marketing Development
• Contributed to the development and fully implemented new international product launches: from the brief to the operational coordination of the launch. Liaised with design agencies on every project
• Analyzed market and consumer data (Sell-in + Sell-out + Focus Groups results) and made strategic recommendations on the new products & brand positioning
PIXMANIA - Leading European online store (Consumer Electronic Products)
SEO/SEM/SMO Manager Italy
• Optimized Website Ranking. KPI tracking and performance control
• Developed and implemented plans for existing and new strategic accounts
• Negotiated and managed internal budgets for Italy
• Designed successful online communication campaigns (+27% sales on Italy in January 2010 vs. previous year)
Recommandations externes
Consultez les recommandations qu'a reçues Alexandre