I help companies to launch or re-engage communities designing with their team high fidelity community prototype.
I have over 10 years of enterprise/brand community expertise. While for many companies, startups, and hubs, I built everything from scratch including the strategy, programs, and ROI metrics. I understand running community programs on any size budget and with any size team.
My community building consulting process is based partly on Design Sprint framework which is one of the most effective product development method originally created at Google Venture.
That let's your co-create quickly a community prototype and allow me to show you results and recognize a return on investment as fast as possible.
The outcome of every "MVC Community Sprint" is a high-fidelity living community prototype, tested by real members or ideal personae, and with clear insights on where to go next after a period of beta testing with founding members.
Mission could vary from 12 to 20 weeks splited like this :
- On phase 1 we work in person with all the people of your company implicated in the community project, to define your ideal member (persona) challenges aligning them with your own company strategy challenges, and start to design some solutions
- Phase 2 is about deciding what community actions to prototype : which routines, rituals, community content, community events, etc
- Phase 3 is about rapidly building the high fidelity community prototype (setup, community plateform, vendor's choice, newsletter/podcast format, etc)
- which is then tested with real users/members on Phase 4.
The deliverable is not an “empty slack” or a “planning paper”, it looks and feels like a real living remote community and you can choose to test it with us for a 3 to 6 months co-piloting mission.
Depending if you're on a launching a community from scratch or re-engaging actual members, promotion and marketing efforts could vary.