Description

Je suis experte en stratégie marketing, avec 12 ans d’expérience dans le luxe et les biens de consommation auprès de grands groupes internationaux, start-ups et groupes industriels.

Mon expertise : identifier et transformer les insights issus de données conso/marché en opportunités par l'élaboration de stratégies business concrètes.

Mes forces :

- une réelle expertise marketing

- une solide vision business et stratégique

- une connaissance approfondie des organisations/grands groupes et du stakeholder management.

J’ai par exemple mené avec succès des projets globaux en stratégie marketing et gestion de portefeuille chez Pernod Ricard, en stratégie marketing et omnicanale chez LVMH pour l'ensemble de ses 4 grandes divisions (Watches & Jewelry, Fashion and Leather Goods, Beauty et Wine & Spirits), ou fais grandir la marque de parfum Hugo Boss en tant que Global Brand Manager chez Procter & Gamble.

Domaines d’expertise

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris 1er Arrondissement (jusqu’à 10 km)

Pernod Ricard
Global Portfolio Strategy Manager
VINS & SPIRITUEUX
juin 2024 - juin 2025 (1 an)
Paris, France
Context

As part of Pernod Ricard's global Maestria program, my role focused on shaping portfolio and investment strategies to bridge local business needs with global strategy.

Missions

- Led a squad of Data Analysts and Consumer Insights experts to run market- and consumer-driven analyses supporting portfolio strategies.
- Translated complex datasets (market trends, consumer insights, performance metrics) into strategic recommendations for brand prioritization, innovation planning, and resource allocation.
- Supported and upskilled global and local teams through trainings, knowledge-sharing sessions, and analytical frameworks to foster autonomy in data usage.
- Facilitated cross-functional collaboration between marketing, R&D, finance, and regional teams to ensure coherent strategy implementation.
- Advised stakeholders on analytical scoping, data accessibility, and interpretation of insights to guide investment decisions.

Audience

- Internal stakeholders at both global and local levels: marketing, innovation, finance, and strategic planning teams.
- Executive leadership seeking topline strategic oversight across categories and markets.
- Cross-functional project teams within the Maestria program aiming to align brand portfolio decisions with corporate objectives.

Achievements

- Enhanced global portfolio decision-making by embedding data-driven methodologies into strategic planning processes.
- Supported critical decision points such as Global Brand IBPs and Local Brand Placement, ensuring teams were equipped with the right insights at peak planning moments.
- Strengthened organizational capabilities by training and empowering teams to independently leverage data for portfolio management.
- Improved cross-team alignment by connecting silos, enabling a more holistic view of category and market dynamics.
- Contributed to a long-term cultural shift toward evidence-based strategy within Pernod Ricard's brand and innovation management.
Team management Consumer Insights Portfolio Management Strategic Insights Data analysis
LVMH
Global Strategic Insights Manager
LUXE
janvier 2023 - juin 2024 (1 an et 5 mois)
Paris, France
Context

Within the Data & AI department and as part of the Strategic Global Insights Team, I was mandated to lead strategic initiatives leveraging consumer-centric data to rationalize and enhance Group-level decision-making.

Missions

- Designed and steered 4 strategic insight projects across multiple geographies, including large-scale consumer & market research (competitive benchmark cross-analysis + Voice of Consumer qual/quant studies).
- Structured and managed end-to-end projects, from scoping and stakeholder alignment to execution and delivery, ensuring outputs directly addressed strategic business challenges.
- Acted as strategic advisor to corporate expert teams, Maisons, Divisions, and Regions by transforming consumer data into actionable portfolio and market recommendations.

Audience
C-level and senior stakeholders including Chief Omnichannel Officers, Chief Data Officers, and executive expert teams across Maisons, Divisions, and Regions.

Achievements

- Defined project briefs, aligned stakeholder expectations, and ensured strategic coherence across functions.
- Directed external research partners (pre-selection, pitch process, proposals review, contract negotiation, quality control) while managing budgets and timelines.
- Delivered tailored strategic analyses and executive-ready decks to support decision-making at both Group and Division levels.
- Consolidated learnings into best practices and strategic recommendations, fostering knowledge transfer and consistency across Divisions.
Omnichannel Strategy Stakeholder Management Consumer Insights Strategic Insights Partner Management
Start-up in NFTs / Raised $10M in 2021, <50 employees
Head of Brand
ARTS & ARTISANAT
décembre 2021 - mars 2022 (3 mois)
Paris, France
Context

The CMO of a high-growth NFT startup engaged me to design and launch their core brand platform to strengthen positioning and accelerate market credibility.

Missions

- Recommended strategic brand positioning based on market, consumer, and stakeholder research.
- Built the brand platform: purpose, mission, values, narrative, and storytelling.
- Managed creative partners: briefs, project management, timelines, and deliverables.
- Supported internal teams in deploying and adopting the new brand identity.

Achievements

- Defined brand fundamentals (purpose, mission, values).
- Developed brand assets: naming, tone of voice, storytelling, manifesto.
- Co-created a consistent visual identity (logo, brand guidelines, web design, sales/admin tools, social media).
- Established governance processes and supported internal rollout.
Branding & Identity Raison d'être Stratégie de positionnement Gestion de projet Partner Management