À propos de Aishwarya
Stratège social media et community management avec plus de 7 ans d'expérience dans la construction d'audiences, la croissance organique et l'accompagnement de dirigeants sur leur positionnement de communication — en B2B, B2C et startups IA en phase de lancement (France, Luxembourg, Inde).
J'ai conçu et piloté des stratégies LinkedIn pour des marques internationales, construit des tableaux de bord de croissance communautaire sur 11 marchés, et lancé un programme d'ambassadeurs de marque générant une amplification organique estimée à x3. J'ai conseillé des dirigeants sur la stratégie de canal, le ton et les messages, et géré des relations agences et budgets de bout en bout.
Bilingue anglais (niveau natif) et français (B2+), à l'aise pour écrire dans la voix d'un ou une autre. Que vous ayez besoin d'une stratégie social media multi-marchés, d'un programme d'employee advocacy ou d'une communication exécutive plus forte, je serais ravie d'échanger sur votre projet.
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Social media and community strategist with 7+ years of experience building audiences, engineering organic reach, and advising senior leaders on their communication positioning — across B2B, B2C, and early-stage AI startups (France, Luxembourg, India).
I've designed and owned LinkedIn strategies for international brands, built community growth KPI dashboards across 11 markets, and launched an employee advocacy programme that generated an estimated 3x organic amplification from zero. I've advised C-suite stakeholders on channel strategy, tone, and messaging, and managed agency relationships and budgets end-to-end.
Bilingual English (native-level) and French (B2+), comfortable writing in someone else's voice. Whether you need a multi-market social strategy, an employee advocacy programme, or stronger executive communications, I'd love to hear about your project.
Anglais
Bilingue ou natif
Français
Capacité professionnelle limitée
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- Hager GroupGlobal Social Media & Community Managerjanvier 2025 - Aujourd'hui (1 an et 7 mois)Paris, FranceDefined the group's social vision (LinkedIn, Facebook, Instagram) across 11 international markets: editorial guidelines, tone of voice, multi-market content calendar and native formats — +15% organic engagement YoY. Engineered the Employee Advocacy Programme from scratch: 100+ brand ambassadors across 11 markets, platform training, internal events and reporting — estimated 3x organic amplification. Managed agency relationships end-to-end (briefing, creative direction, contract negotiation, PO management) covering a EUR 20K/month budget for paid social, agency fees, and video production. Developed the full social go-to-market for the EV Charger product launch (scripts, video shoots, Reels, carousels, Stories across markets) and co-led the social rollout of the 2026 corporate rebrand.
- Hager GroupCommunications Officer – Customer Centricityjanvier 2024 - janvier 2025 (1 an)Paris, FranceStrategic communications advisor to the Customer Centricity Director: defined channel strategy, tone, and messaging for a global employee audience — the closest analogue to executive personal brand management. Produced bilingual EN/FR content (newsletters, SharePoint intranet, event comms) and facilitated Customer Centricity webinars end-to-end, including speaker curation, live facilitation, Q&A, and post-event reporting, for international audiences.
- LodagoDigital Marketing & Content Specialistavril 2023 - septembre 2023 (5 mois)LuxembourgB2B SaaS company. Owned social media, SEO, email, and CRM activities: planned and produced B2B social content (LinkedIn, X) with weekly KPI reporting and community management; built HubSpot email funnels that improved campaign effectiveness by +8%; led an SEO audit and WordPress restructure that increased organic traffic by +30% in 3 months.
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Formations
- PG CERTIFICATION IN DIGITAL MARKETING AND BRAND COMMUNICATIONS, MarketingMICA | The School of Ideas2021PG CERTIFICATION IN DIGITAL MARKETING AND BRAND COMMUNICATIONS, Marketing
- Bachelor's degree, B.A ENGLISH HONS.Delhi University2017Bachelor's degree, B.A ENGLISH HONS.