Aicha Cherkaoui

• Recurrent sell-out analysis of retail stores: weekly, monthly, and yearly analysis of store sales and associated retail KPIS in collaboration with the marketing department.

• Omnichannel sell-out consolidation analysis.

• Marketing analysis on categories and launches performances.

• Monthly CRM analysis related to the campaign performance and database monitoring.

• Presentation of results to the team and deep dive/action plan with countries on specific topics.

• Developed an e-commerce website using Shopify to improve the online strategy of the multi-brand store.

• Created the logo, Facebook and Instagram page with more than 800 followers.

• Increased overall profit by 22% compared to previous year using an online campaign and home delivery service

• Assessed sales trend analysis based on past performances, identified and corrected efficiency processes

• Conducted market analysis and offered strategic plans in order to expand Balmain in Morocco, based on key indicators and information reporting, presented during sales campaign in Paris

• Oversaw and organized a major fashion show in Casablanca of 300 attendees