Adrien Forray

On-Demand COO/CPO for a portfolio of International Brands in the likes of H&M, Veja, Revolution Race, Björn Borg and others.

Implement operational transformation projects for scaling brands, aligning product roadmaps to long-term goals. Lead strategy and field operations teams across Vietnam, China, Portugal, and Spain focused on Merchandising, Sourcing, Innovation and Supply Chains. Lead strategic projects, ensuring business development and category management Advising brands on operational best practices across the value chain and support system implementation, e.g. PLM, ERP (c.a. 200M EUR sourcing value in scope).

New premium contemporary menswear tailoring label.

Structured development roadmap across multiple product categories. Established vendor partnerships in Asia and Europe with full responsibility for development, sourcing and costing. Led seasonal planning and calendar alignment with markets. Business Development, distribution management (DTC, B2B, marketplaces) and responsible for sales.

Managed product operations from design to distribution/sales/customer service, including all teams. Responsible for own brands and multi-brand channels. Owner of the Merchandising and Product Strategy Roadmap. Accountable for product operations, demand planning, on-time delivery, purchasing, warehouse performance, sales across all channels, digital and company P&L (target of 15% EBITDA, achieved each year) Built cross-functional systems to support the growth (E-com re-platforming, Warehouse shift, ERP upgrade, S&OP system implementation, POS upgrade). Owned the P&L, HR Management, Distribution and Sales Strategy and System roadmap. Integrated PLM and forecasting tools to support growth and SKU efficiency (+40% Revenue YoY). Orchestrated product roadmap across multi-brand, wholesale and DTC channels.