Adnane Bentaleb

Develop a Dior search experience, following the most valuable user journeys initiated by search queries from Search Engines to Dior.com, as part of the overall user experience. Identify business opportunities by improving the findability of the Dior products and accuracy of result based on query and audiences. Exploit the synergies between search engine and internal search, as well as paid search, for cross-functional and tactical optimizations, using specific tracking reports to identify precise actions on the Merchendizing and Paid Search side. Manage the Data Analyst and tracking Team, Create & maintain reporting and key indicators to drive the business, in close collaboration with business teams. Coordinate central Analytics and IT teams, drafting specifications and management rules, various tests to validate data, and integrate these tests into QA processes to guarantee operational tracking.

Build a European global SEO strategy and roadmap across France, Germany and Belgium, working closely with P&T, Marketing, PR and local sales to grow traffic and leads, increase client satisfaction through cohesive, integrated organic traffic strategy and CRO. Build an SEO compliant Whitelabel TechStack to support our European platforms. Growing and upgrading a team of 15+ internal SEO experts to develop global inbound Marketing methods and specific ones to create and maintain high levels of customer interaction, engagement and impact and reach our OKR's. Measure ROI and KPIs and forecast sales performance trends. Data driven approach leading to more efficiency, user understanding and helping to fuel the organic improvement of our products and services.

A perfect mix of Agency/Advertiser and Management... We have all the ingredients for a rich, fast-paced experience and exciting projects. Increasing the organic traffic and visibility of sites like Seloger, logic-immo or verticals like new-build, construction, offices or luxury is a formidable challenge, and all the more exciting in an agile organization where SEO remains a major challenge.